Content about MTV

February 19, 2013
Report: C&D introduces First Response campaign targeting Hispanics

Church & Dwight has crafted its first advertising campaign targeting a Spanish-speaking audience for its First Response pregnancy test and ovulation prediction kits, according to a story published in the New York Times Tuesday.

NEW YORK — Church & Dwight has crafted its first advertising campaign targeting a Spanish-speaking audience for its First Response pregnancy test and ovulation prediction kits, according to a story published in the New York Times Tuesday.

November 30, 2012
OraSure prepares nationwide TV promotion campaign for in-home HIV test

HIV test maker OraSure Technologies has appointed a new executive to head its consumer marketing division as it prepares to launch a nationwide TV campaign on Saturday.

BETHLEHEM, Pa. — HIV test maker OraSure Technologies has appointed a new executive to head its consumer marketing division as it prepares to launch a nationwide TV campaign on Saturday.

The TV campaign will be timed to coincide with World AIDS Day on Saturday and will air on MTV, A&E, BET, E!, Bravo and Logo, as well as on the NBC reality show "The Voice" on Dec. 17.

May 14, 2012
Ready-to-drink cocktail from DJ Pauly D to hit store shelves this summer

DJ Pauly D, known for his stint on the MTV reality show "Jersey Shore," is gearing up to launch a ready-to-drink cocktail.

NEW YORK — DJ Pauly D, known for his stint on the MTV reality show "Jersey Shore," is gearing up to launch a ready-to-drink cocktail.

March 2, 2012
Video-on-demand series brings attention to realities of diabetes

According to various surveys and articles on the topic, television networks love reality TV. After all, a reality TV show is cheaper — $100,000 to $500,000 per episode, according to some estimates — and simpler to produce than a show with a script, multiple sets and special effects. And to boot, it gets a lot of viewers. But regardless of their benefits to big media companies, reality TV shows also have a habit of influencing culture, which UnitedHealth Group and Comcast hope to use to their advantage.

WHAT IT MEANS AND WHY IT'S IMPORTANT — According to various surveys and articles on the topic, television networks love reality TV. After all, a reality TV show is cheaper — $100,000 to $500,000 per episode, according to some estimates — and simpler to produce than a show with a script, multiple sets and special effects. And to boot, it gets a lot of viewers.

January 26, 2012
RH Labs outlines media spend behind Forgiven alcohol metabolizer supplement

Executives from RH Labs last week unveiled the company's $5 million marketing campaign in support of its expanded distribution of Forgiven, an alcohol metabolizer, at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference.

ATLANTA — Executives from RH Labs last week unveiled the company's $5 million marketing campaign in support of its expanded distribution of Forgiven, an alcohol metabolizer, at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference here.

August 26, 2011
Dove, MTV team up to bring up-and-coming female DJs center stage

Female DJs are the newest trendsetters for what is hot in music, style and pop culture, and Unilever’s Dove Go Fresh deodorant and body mist and MTV are spotlighting three up-and-coming DJs in a new video series, titled "Dove Fresh Spin," in an effort to bring this emerging set of style mavens to women everywhere.

ENGLEWOOD CLIFFS, N.J. — Female DJs are the newest trendsetters for what is hot in music, style and pop culture, and Unilever’s Dove Go Fresh deodorant and body mist and MTV are spotlighting three up-and-coming DJs in a new video series, titled "Dove Fresh Spin," in an effort to bring this emerging set of style mavens to women everywhere.

July 28, 2011
Start with Sharpie shows off new products, packaging, website

Sharpie has put its brand in the spotlight with its Start with Sharpie back-to-school campaign, a multichannel effort that includes a new product lineup and website makeover.

OAK BROOK, Ill. — Sharpie has put its brand in the spotlight with its Start with Sharpie back-to-school campaign, a multichannel effort that includes a new product lineup and website makeover.

As part of its campaign, Sharpie will debut print and digital ads and an upcoming YouTube platform. Additionally, Sharpie will run interactive digital display and video ads on other websites, including Alloy, AOL, MTV and Hulu.

February 16, 2011
Clearasil joins forces with MTV for new campaign

A new public service campaign created by Clearasil in conjunction with MTV Networks, which promotes awareness and education about issues affecting young adults, made its debut this week.

PARSIPPANY, N.J. — A new public service campaign created by Clearasil in conjunction with MTV Networks, which promotes awareness and education about issues affecting young adults, made its debut this week.

January 14, 2011
Green laundry bag a good 'situation'

It seems that reality star Mike "The Situation" Sorrentino added "inventor" to his list of accomplishments.

LOS ANGELES — It seems that reality star Mike "The Situation" Sorrentino added "inventor" to his list of accomplishments.

December 9, 2010
Dr Pepper Snapple Group tackles citrus-soda category with Sun Drop

A citrus soda made by Dr Pepper Snapple Group is making a major splash in the Southern states in which it’s currently sold.

PLANO, Texas — A citrus soda made by Dr Pepper Snapple Group is making a major splash in the Southern states in which it’s currently sold. And with plans for nationwide distribution early next year, it has the potential to rival the success of Mountain Dew. 

Sun Drop is made with orange juice and more caffeine than Mountain Dew. Southern fans have used it in everything from glazes for holiday turkeys to alcoholic mixed drinks. 

September 13, 2010
Report: Lady Gaga to develop namesake fragrance with Coty

Lady Gaga's meat dress, which she wore at the 2010 MTV Video Music Awards, still...

NEW YORK Lady Gaga's meat dress, which she wore at the 2010 MTV Video Music Awards, still may be causing a stir, but there's another Gaga-related buzz hitting the newswires: her fragrance deal with Coty.

 

Coty has not yet issued a formal announcement detailing the specifics of the launch, but the company did state in a comment sent to Drug Store News: "Coty is excited to be partnering with Lady Gaga to develop her first-ever signature fragrance. We will be unveiling additional information regarding our dynamic partnership at a later date."

February 19, 2008
Shakira, Puig to develop beauty line

Puig Beauty & Fashion Group has teamed up with singer Shakira to develop a new...