Content about M&M's

March 27, 2014

Mars Retail Group announced that it has signed Mad Engine as a new licensee to produce a range of apparel that will express the vividness of M&M's and Skittles brands.

MOUNT ARLINGTON, N.J. — Mars Retail Group announced that it has signed Mad Engine as a new licensee to produce a range of apparel that will express the vividness of M&M's and Skittles brands. The apparel will be available at a variety of price points and include long- and short-sleeve T-shirts, knit tops, outerwear, fleece and hoodies.

The new line could serve as a colorful focal point for retailers as they plan Back-to-College endcaps or holiday displays. Retailers may place orders in spring 2014 for distribution across the United States.

January 24, 2014

M&M's World in Times Square and WFAN, a 24-hour all-sports radio station, will partner to offer a live broadcast for more than 12 hours each day from Monday, Jan. 27 to Friday, Jan. 31.

HACKETTSTOWN, N.J — M&M's World in Times Square and WFAN, a 24-hour all-sports radio station, will partner to offer a live broadcast for more than 12 hours each day from Monday, Jan. 27 to Friday, Jan. 31.

Fans and visitors to the store will be able to watch the broadcast from Boomer & Carton, Benigno & Roberts and Mike Francesa, complete with their athlete and celebrity guests, when the store opens at 9 a.m. Boomer & Carton will begin their show at 6 a.m.

January 24, 2014

M&M's brand character Yellow will steal the spotlight in a new 30-second commercial in the first half of Super Bowl XLVIII, Mars Chocolate said.

NEW YORK — M&M's brand character Yellow will steal the spotlight in a new 30-second commercial in the first half of Super Bowl XLVIII, Mars Chocolate said.

Yellow was first introduced to consumers, along with M&M's Peanut, in 1954. In the time since, he has become a fan-favorite across the nation, but often plays a supporting role to his fellow candy Red, according to the company.

The commercial, created by BBDO New York, will remain a mystery until Super Bowl Sunday, but fans can catch a teaser on the M&M's Facebook page.

 

December 3, 2013

Mars is introducing a flurry of new chocolate treats for the holiday season to accompany its traditional festive offerings.

HACKETTSTOWN, N.J. — 'Tis the season for chocolate and Mars is introducing a flurry of new treats for the holidays to accompany its traditional festive offerings.  

May 30, 2013

Mars Chocolate North America announced that a new M&M'S brand Chocolate Bar is in stores.

HACKETTSTOWN, N.J. — On Thursday, Mars Chocolate North America announced that a new M&M'S brand Chocolate Bar is in stores. The M&M'S brand Chocolate Bar combines a creamy, smooth milk chocolate bar with the colorful fun and taste of M&M'S Chocolate Candies, according to the company.

April 12, 2013

Mars Chocolate North America offered Drug Store News a sneak-peek at the company's anticipated lineup for Valentine's Day 2014. The company plans a robust line of products with plenty of new items for retail shelves.

HACKETTSTOWN, N.J. — Mars Chocolate North America offered Drug Store News a sneak peek at the company's anticipated lineup for Valentine's Day 2014. The company plans a robust line of products with plenty of new items for retail shelves.

Among the new items that will be available at retailers nationwide are:

  • Twix Brand Caramel Heart Singles: A Twix candy in the shape of a heart (SRP $.79-$.99)

  • Dove Brand Silky Smooth Milk Chocolate Truffle Hearts Tin: (SRP $4.99)

February 26, 2013

Sun Products' All Mighty Pacs laundry packs, Aquafresh Extreme Clean Pure Breath Action Paste, M&M's Brand Snack Mix, Reckitt Benckiser's Resolve All-Stains, Sun Products' Surf Liquid Laundry Detergent and GlaxoSmithKline's Tums Freshers were among the winners of Product of the Year USA's recently announced top products for 2013, the group said.

NEW YORK — Sun Products' All Mighty Pacs laundry packs, Aquafresh Extreme Clean Pure Breath Action Paste, M&M's Brand Snack Mix, Reckitt Benckiser's Resolve All-Stains, Sun Products' Surf Liquid Laundry Detergent and GlaxoSmithKline's Tums Freshers were among the winners of Product of the Year USA's recently announced top products for 2013, the group said.

The named products were the result of a vote among 50,000 consumers.

January 14, 2013

Mars Chocolate North America launched a new integrated marketing campaign for M&M's Brands called 'Better With M.' The campaign will feature a 30-second commercial to air during the first quarter of Super Bowl XLVII.

HACKETTSTOWN, N.J. — Mars Chocolate North America launched a new integrated marketing campaign for M&M's Brands called 'Better With M.' The campaign will feature a 30-second commercial to air during the first quarter of Super Bowl XLVII.

December 7, 2012

Fans were never given the chance to choose specific color combinations for mass-produced packages — until now.

HACKETTSTOWN, N.J. — Admit it, you have a favorite M&M's color, and you'll defend that "melts in your mouth, not in your hands" color with robust vigor. M&M'S has a rich, "colorful" history dating back more than 70 years. Fans were never given the chance to choose specific color combinations for mass-produced packages — until now. Mars Chocolate North America announced new limited edition 8-oz.

August 3, 2011

To celebrate the first birthday of its M&M's pretzel chocolate candies, Mars Chocolate said it is looking to break the Guinness World Record for the largest piñata.

HACKETTSTOWN, N.J. — To celebrate the first birthday of its M&M's pretzel chocolate candies, Mars Chocolate said it is looking to break the Guinness World Record for the largest piñata.

February 1, 2011

New twists on classic candy brands helped propel dollar sales in the chocolate candy segment ahead nearly 10%. An increase in prices contributed to the dollar sales gain, but a big boost came from line extensions and limited-edition flavors.

New twists on classic candy brands helped propel dollar sales in the chocolate candy segment ahead nearly 10%. An increase in prices contributed to the dollar sales gain, but a big boost came from line extensions and limited-edition flavors.

“The old standbys are comfort brands for consumers, and manufacturers continue to trade off their following with new products,” said Lisbeth Echeandia, VP trade marketing of consulting firm Frey Enterprises.

June 13, 2010

Beloved candy brand M&M's debuted its newest addition that has the perfect blend of sweet...