Content about Lynx

March 8, 2013
Men focus on face

Men are putting their best face forward and are catching up to women by taking on a skin care regimen that goes beyond a hasty shave.

Men are putting their best face forward and are catching up to women by taking on a skin care regimen that goes beyond a hasty shave.

As previously reported by Drug Store News, the NPD Group released in 2012 the results on the men's skin care market and found that men's skin care sales in the prestige market increased 6% between January and July 2012, compared with the same time in 2011, generating $45.5 million. In addition, NPD found that at least 7-out-of-10 men are buying facial skin care products for themselves.

February 7, 2013
Unilever launches Axe men's face care line

Unilever has introduced a new line of Axe brand facial grooming products that includes razors offered under a partnership with Schick and Philips Norelco, the company said on Tuesday

ENGLEWOOD CLIFFS, N.J. — Unilever has introduced a new line of Axe brand facial grooming products that includes razors offered under a partnership with Schick and Philips Norelco, the company said Tuesday.

The new Axe co-branded shaving product lines will be available at Walmart and on the retailer's website and includes Axe Schick Razors and the Axe Philips Norelco electric shaver range, featuring a shave-and-groom kit with interchangeable heads.

January 28, 2013
Axe celebrates Apollo launch by premiering TV spot during Super Bowl XLVII

To celebrate the biggest product launch in its 30-year history — the launch of the Apollo line of products — Unilever’s Axe men’s grooming line will premiere a television commercial titled “Lifeguard” on Feb. 3 during the third quarter of Super Bowl XLVII.

ENGLEWOOD CLIFFS, N.J. — To celebrate the biggest product launch in its 30-year history — the launch of the Apollo line of products — Unilever’s Axe men’s grooming line will premiere a television commercial titled “Lifeguard” on Feb. 3 during the third quarter of Super Bowl XLVII.

The commercial, which can be viewed online at YouTube.com/AXE, will direct Super Bowl viewers to sign up to enter for the chance to win a trip to space.

January 11, 2013
Unilever's Axe to send 22 consumers to space — yes, space — with new Apollo campaign

Unilever’s Axe is going where only few have gone before by giving guys the ultimate out-of-this-world experience: A trip to space. To recruit guys for the journey, Axe is creating the Axe Apollo Space Academy with one of the first men to walk on the moon, Buzz Aldrin.

TORONTO — Unilever’s Axe is going where only few have gone before by giving consumers the ultimate out-of-this-world experience: A trip to space.  To recruit consumers for the journey, Axe is creating the Axe Apollo Space Academy with one of the first men to walk on the moon, Buzz Aldrin.

October 29, 2012
Axe launches 'Getting Dressed' creative spot in U.S.

Unilever’s men’s grooming brand Axe has launched its "Getting Dressed" creative spot in the United States, which takes a lighter look at a couple's interaction the morning after a romantic chance encounter.

ENGLEWOOD CLIFFS, N.J. — Unilever’s men’s grooming brand Axe has launched its "Getting Dressed" creative spot in the United States, which takes a lighter look at a couple's interaction the morning after a romantic chance encounter.

The digital launch comes right Halloween and the brand is taking to the streets of New York City to help turn the pop culture term "walk of shame" into a more positive and optimistic "stride of pride."