Content about Lynx

February 18, 2014

Is the smell of money in the air for the fragrance market? Perhaps.

Is the smell of money in the air for the fragrance market? Perhaps.

(For the full category review, including sales data, click here.)

January 20, 2014

MopTop has announced the launch of two natural hair care lines — MopTop and FuzzyDuck — in Whole Foods supermarkets.

DALLAS — MopTop has announced the launch of two natural hair care lines — MopTop and FuzzyDuck — in Whole Foods supermarkets.

January 15, 2014

Unilever’s Axe brand has unveiled Axe Peace, both a new line of products and a campaign designed to bring young people together to affect change with a single act: a kiss.

ENGLEWOOD CLIFFS, N.J. — Unilever’s Axe brand has unveiled Axe Peace, both a new line of products and a campaign designed to bring young people together to affect change with a single act: a kiss.

December 12, 2013

Unilever’s men’s grooming brand, Axe, made history last year during Super Bowl XLVII after announcing plans to send one viewer to space as part of its Apollo campaign. This year, Axe returns to the big game to air a 30-second television commercial.

ENGLEWOOD CLIFFS, N.J. — Unilever’s men’s grooming brand, Axe, made history last year during Super Bowl XLVII after announcing plans to send one viewer to space as part of its Apollo campaign. This year, Axe returns to air a 30-second television commercial during Super Bowl XLVIII.

November 20, 2013

CVS/pharmacy unveiled during a New York City press event on Wednesday the spring 2014 collection of its exclusive Nuance Salma Hayek line.

WOONSOCKET, R.I. — CVS/pharmacy unveiled during a New York City press event on Wednesday the spring 2014 collection of its exclusive Nuance Salma Hayek line.

November 4, 2013

The phenomenon surrounding Unilever’s Axe Apollo, the largest campaign in the brand’s 30-year history, is coming to its epic conclusion in December at the Axe Apollo Space Academy.

ENGLEWOOD CLIFFS, N.J. — The phenomenon surrounding Unilever’s Axe Apollo, the largest campaign in the brand’s 30-year history, is coming to its epic conclusion in December at the Axe Apollo Space Academy.

After receiving 750,000 entries from all corners of the world, Axe has selected nine recruits to represent the United States. These recruits will have the opportunity to be selected to embark on a trip to space.

September 25, 2013

As part of the Black Chill product launch, Unilever’s Axe is whisking away nine winners — and their friends — to the ultimate winter adventure, the Axe Black Chill Challenge.

ENGLEWOOD CLIFFS, N.J. — As part of the Black Chill product launch, Unilever’s Axe is whisking away nine winners — and their friends — to the ultimate winter adventure, the Axe Black Chill Challenge.

In March of 2014, selected winners will head to Sweden to take part in a series of extreme winter-themed sport activities, such as husky sleigh safaris, snowmobile expeditions through the Alpine Tundra and combat-copter flights overlooking Sweden's Archipelago, to see if they have what it takes to keep their cool in the most intense of situations.

August 16, 2013

Following the successful launch of Anarchy For Her Bodyspray, Unilever’s Axe is now expanding its For Her product line with the new Anarchy and Anarchy II For Her shower gels.

ENGLEWOOD CLIFFS, N.J. — Following the successful launch of Anarchy For Her Bodyspray, Unilever’s Axe is now expanding its For Her product line with the new Anarchy and Anarchy II For Her shower gels.

"Axe talks to our more than 1 million female social media fans every day," stated Rob Candelino, VP marketing for Unilever U.S. Skincare. "Axe Girls made it clear they wanted more than a bodyspray, so we delivered with the Anarchy For Her shower gels."

August 8, 2013

Whether seeking products that offer styling versatility for their natural hair, products that help rejuvenate dry locks, or formulas that help maintain the look of just relaxed hair, there's no doubt that hair care is important among African-American shoppers.

Whether seeking products that offer styling versatility for their natural hair, products that help rejuvenate dry locks, or formulas that help maintain the look of just relaxed hair, there's no doubt that hair care is important among African-American shoppers.

March 8, 2013

Men are putting their best face forward and are catching up to women by taking on a skin care regimen that goes beyond a hasty shave.

Men are putting their best face forward and are catching up to women by taking on a skin care regimen that goes beyond a hasty shave.

As previously reported by Drug Store News, the NPD Group released in 2012 the results on the men's skin care market and found that men's skin care sales in the prestige market increased 6% between January and July 2012, compared with the same time in 2011, generating $45.5 million. In addition, NPD found that at least 7-out-of-10 men are buying facial skin care products for themselves.

February 7, 2013

Unilever has introduced a new line of Axe brand facial grooming products that includes razors offered under a partnership with Schick and Philips Norelco, the company said on Tuesday

ENGLEWOOD CLIFFS, N.J. — Unilever has introduced a new line of Axe brand facial grooming products that includes razors offered under a partnership with Schick and Philips Norelco, the company said Tuesday.

The new Axe co-branded shaving product lines will be available at Walmart and on the retailer's website and includes Axe Schick Razors and the Axe Philips Norelco electric shaver range, featuring a shave-and-groom kit with interchangeable heads.

January 28, 2013

To celebrate the biggest product launch in its 30-year history — the launch of the Apollo line of products — Unilever’s Axe men’s grooming line will premiere a television commercial titled “Lifeguard” on Feb. 3 during the third quarter of Super Bowl XLVII.

ENGLEWOOD CLIFFS, N.J. — To celebrate the biggest product launch in its 30-year history — the launch of the Apollo line of products — Unilever’s Axe men’s grooming line will premiere a television commercial titled “Lifeguard” on Feb. 3 during the third quarter of Super Bowl XLVII.

The commercial, which can be viewed online at YouTube.com/AXE, will direct Super Bowl viewers to sign up to enter for the chance to win a trip to space.

January 11, 2013

Unilever’s Axe is going where only few have gone before by giving guys the ultimate out-of-this-world experience: A trip to space. To recruit guys for the journey, Axe is creating the Axe Apollo Space Academy with one of the first men to walk on the moon, Buzz Aldrin.

TORONTO — Unilever’s Axe is going where only few have gone before by giving consumers the ultimate out-of-this-world experience: A trip to space.  To recruit consumers for the journey, Axe is creating the Axe Apollo Space Academy with one of the first men to walk on the moon, Buzz Aldrin.

October 29, 2012

Unilever’s men’s grooming brand Axe has launched its "Getting Dressed" creative spot in the United States, which takes a lighter look at a couple's interaction the morning after a romantic chance encounter.

ENGLEWOOD CLIFFS, N.J. — Unilever’s men’s grooming brand Axe has launched its "Getting Dressed" creative spot in the United States, which takes a lighter look at a couple's interaction the morning after a romantic chance encounter.

The digital launch comes right Halloween and the brand is taking to the streets of New York City to help turn the pop culture term "walk of shame" into a more positive and optimistic "stride of pride."