Content about Loyalty program

CHICAGO Instant gratification translates well among customers that seek incentives for their participation in loyalty programs, according to new research.

Mintel found nearly half (47%) of consumers surveyed said that instant redemption opportunities motivated them to use a particular loyalty program more than others. Such incentives as cash-back opportunities would be a deciding factor, 36% of respondents said.

BROOMFIELD, Colo. LifeNexus recently introduced its personal health card, a dual-purpose payment/loyalty card that comes equipped with an embedded microprocessor, the iChip, designed for an individually controlled health platform.

The personal health card can be used to maintain personal health records by securely transferring accurate information at the time and point of need. This will allow professionals access to a patient’s personal health record through card-based consumer authorization, which is both encrypted and password-protected.

WHAT IT MEANS AND WHY IT’S IMPORTANT These days Rite Aid comes with the image of a pugilist sprinting up the 72 steps before the Philadelphia Museum of Art with both arms raised high. Because if Rite Aid were a movie, right now it’d be in the midst of its own montage.

(THE NEWS: Rite Aid suffers losses, expects flat performance in fiscal 2011. For the full story, click here)