Content about Lou Martire

March 8, 2013
Premium builds battery

Research from the Freedonia Group indicates that the mature battery category is seeing modest topline growth largely due to a shift in the product mix toward premium batteries.

Research from the Freedonia Group indicates that the mature battery category is seeing modest topline growth largely due to a shift in the product mix toward premium batteries. Growth also is being driven by an increased proliferation of battery-dependent devices in the home, from toothbrushes to glucose monitors.

Alkaline batteries still dominate the consumer primary battery market, accounting for 84% of demand, according to the Freedonia Group. Alkaline batteries also are expected to record solid gains in consumer applications through 2015.

January 25, 2012
Portable takes a go at battery sector

Portable power is the growth area of the battery category. While sales of alkaline batteries remain challenged, rechargeable batteries and chargers are becoming a bigger part of the category.

Portable power is the growth area of the battery category. While sales of alkaline batteries remain challenged, rechargeable batteries and chargers are becoming a bigger part of the category.

“This year, we expect overall revenue for primary alkaline batteries to decline about 3% as fierce competition among manufacturers continues to pressure pricing for round cells,” said Tim Doyle, a Consumer Electronics Association spokesman.