Content about Livonia, Michigan

September 27, 2012

Rite Aid has signed a deal with a media and marketing firm that the two said would allow the retail pharmacy chain to create a consistent look for its in-store marketing and media programs.

LIVONIA, Mich. — Rite Aid has signed a deal with a media and marketing firm that the two said would allow the retail pharmacy chain to create a consistent look for its in-store marketing and media programs.

Valassis announced that it had signed a multiyear partnership with Rite Aid to develop and execute in-store marketing and media programs, which they said would create a "shopping environment that directly meets consumers' needs."