Content about Listerine

April 29, 2013
J&J chairman pledges to restore U.S. OTC business, outlines growth opportunities overseas

Johnson & Johnson chairman and CEO Alex Gorsky last week told shareholders that its consumer healthcare business would reclaim its prominence in the U.S. marketplace at the company's annual shareholder meeting. But OTC growth will be greatest outside of the United States.

NEW BRUNSWICK, N.J. — Johnson & Johnson chairman and CEO Alex Gorsky last week told shareholders that its consumer healthcare business would reclaim its prominence in the U.S. marketplace at the company's annual shareholder meeting. But OTC growth will be greatest outside of the United States.

July 31, 2012
More sales for less intense mouthwash

Apparently less is more when it comes to mouthwash. According to SymphonyIRI Group data, the mouthwash segment has essentially been flat for the 12 weeks ended June 10, yet there proved to be one shining star in the mix: Listerine Zero.

Apparently less is more when it comes to mouthwash. According to SymphonyIRI Group data, the mouthwash segment has essentially been flat for the 12 weeks ended June 10, yet there proved to be one shining star in the mix: Listerine Zero.

The old adage “less is more” comes to mind when thinking of the Listerine Zero mouthwash by Johnson & Johnson Healthcare Products division of McNeil-PPC. The mouthwash offers a less intense mint flavor and is an alcohol-free formula. It contains four essential oils found in Listerine Antiseptic for bad-breath protection.

March 7, 2012
Listerine, Reach support American Heart Association's 'My Heart. My Life' initiative

Listerine and Reach are helping to improve consumers' oral health habits by supporting the American Heart Association's heart healthy living initiative, "My Heart. My Life," and have tapped Olympic snowboarder Gretchen Bleiler to spread the word about brushing, flossing and rinsing each day as an important part of a good oral health lifestyle.

MORRIS PLAINS, N.J. — Listerine and Reach are helping to improve consumers' oral health habits by supporting the American Heart Association's heart healthy living initiative, "My Heart. My Life," and have tapped Olympic snowboarder Gretchen Bleiler to spread the word about brushing, flossing and rinsing each day as an important part of a good oral health lifestyle.

January 25, 2012
McNeil Consumer to make marketing splash as OTC brands return to market

Johnson & Johnson is preparing to turn the corner with its McNeil Consumer Healthcare business, J&J chairman and CEO William Weldon told analysts during the company's fourth-quarter earnings call Tuesday.

NEW BRUNSWICK, N.J. — Johnson & Johnson is preparing to turn the corner with its McNeil Consumer Healthcare business, J&J chairman and CEO William Weldon told analysts during the company's fourth-quarter earnings call Tuesday. That over-the-counter business generated $5.2 billion in the United States for the year ended Jan. 2, representing a 6.7% decline as compared to 2010.

October 28, 2011
New Listerine Total Care Zero offers consumers less intense experience

Oral care brand Listerine has introduced its new Listerine Total Care Zero.

NEW YORK — Oral care brand Listerine has introduced its new Listerine Total Care Zero.

New Listerine Total Care Zero boasts a less intense flavor and zero-alcohol formula. Product benefits, according to the manufacturer, include:

  • Restoring enamel;
  • Helping to prevent cavities;
  • Strengthening teeth;
  • Killing the germs that cause bad breath;
  • Freshening breath; and
  • Cleaning the whole mouth.
September 27, 2010
FDA: Mouth rinse products cannot have 'prevents gum disease' claim

The Food and Drug Administration on Tuesday issued warning letters to three companies that manufacture...

SILVER SPRING, Md. The Food and Drug Administration on Tuesday issued warning letters to three companies that manufacture and market mouth rinse products with claims that they remove plaque above the gum line or promote healthy gums. According to the FDA, these claims suggested the products are effective in preventing gum disease when no such benefit has been demonstrated.

Warning letters were sent to: Johnson & Johnson (Listerine total care anti-cavity mouthwash), CVS (CVS complete care anti-cavity mouthwash), and Walgreens (Walgreen mouth rinse full action).

August 22, 2010
Consumers reach for simple, value-added oral care

A glowing smile and fresh breath still are important to U.S. consumers, but there is...

August 4, 2010
New Listerine Zero hits retail shelves

Oral care brand Listerine, by Johnson & Johnson Healthcare Products division of McNeil-PPC, has introduced...

May 17, 2010
Listerine seeks to educate consumers on oral hygiene with docummercial

A new Listerine docummercial narrated by award-winning actor Neil Patrick Harris is hitting the airwaves....