Content about Lisbeth Echeandia

February 1, 2011

New twists on classic candy brands helped propel dollar sales in the chocolate candy segment ahead nearly 10%. An increase in prices contributed to the dollar sales gain, but a big boost came from line extensions and limited-edition flavors.

New twists on classic candy brands helped propel dollar sales in the chocolate candy segment ahead nearly 10%. An increase in prices contributed to the dollar sales gain, but a big boost came from line extensions and limited-edition flavors.

“The old standbys are comfort brands for consumers, and manufacturers continue to trade off their following with new products,” said Lisbeth Echeandia, VP trade marketing of consulting firm Frey Enterprises.

February 1, 2011


Continued product innovation in the sugarless gum segment helped push dollar sales ahead nearly 5% for the 12 weeks ended Nov. 28, 2010, according to SymphonyIRI Group.



Continued product innovation in the sugarless gum segment helped push dollar sales ahead nearly 5% for the 12 weeks ended Nov. 28, 2010, according to SymphonyIRI Group.


“Constant newness has been driving the category, and as manufacturers continue to invest in advertising, consumer interest remains high,” said Lisbeth Echeandia, VP trade marketing for consulting group Frey Enterprises.


January 10, 2010

Seasonal candy always has provided a bump in confectionery sales for retailers, and sales of...