Content about Lipton

February 4, 2013
Lipton launches global Instagram contest

Lipton is celebrating the feel-good moments of their tea fans with the launch of Liptagram, its first ever global photo contest allowing Lipton fans around the world to share and connect.

ENGLEWOOD CLIFFS, N.J. — Lipton is celebrating the feel-good moments of their tea fans with the launch of Liptagram, its first ever global photo contest allowing Lipton fans around the world to share and connect. Liptagram invites Lipton fans to creatively and visually share uplifting moments for the chance to win an all-expense paid trip to Kenya for two to visit Lipton's Rainforest Alliance certified tea estates. Consumers can upload images through Instagram, the world's largest photo sharing application now through March 2, 2013.

January 10, 2013
Lipton launches "Uplift Your Day" campaign

Unilever-owned tea company Lipton is looking to breathe new life into a brand more than 130 years old.

ENGLEWOOD CLIFFS, N.J. — Unilever-owned tea company Lipton is looking to breathe new life into a brand more than 130 years old.

Lipton announced Thursday its "Uplift Your Day" campaign surrounding its flagship black tea brand, introduced by Sir Thomas Lipton in 1879. The campaign will include television, digital, in-store, social networking and public relations, as well as a worldwide contest on Instagram.

March 2, 2012
Lipton partners with Lady Antebellum for latest campaign

Lipton is supporting its Lipton 100% Natural ready-to-drink bottled iced tea and new Lipton Tea and Honey iced tea mixes with a new campaign.

PURCHASE, N.Y. — Lipton is supporting its Lipton 100% Natural ready-to-drink bottled iced tea and new Lipton Tea and Honey iced tea mixes with a new campaign.

The "Drink Positive" campaign, which features Grammy Award-winning trio Lady Antebellum, includes national TV, print, radio, digital, exclusive online content, retail integration and a consumer promotion. In line with the campaign, Lipton is giving away a number of Lipton Tea and Honey samples one the product's website.

November 10, 2011
Lipton launches sweepstakes as part of 'Caring for Communities is Our Cup of Tea' initiative

Lipton has kicked off an initiative that underscores the brand's efforts to source all of its tea from sustainably managed farms, with the goal of having all of its tea come from Rainforest Alliance Certified farms by 2015.

ENGLEWOOD CLIFFS, N.J. — Lipton has kicked off an initiative that underscores the brand's efforts to source all of its tea from sustainably managed farms, with the goal of having all of its tea come from Rainforest Alliance Certified farms by 2015.

April 26, 2011
Lipton Iced Tea gets natural

Lipton Iced Tea's beverages now are boasting an all-natural ingredient list.

PURCHASE, N.Y. — Lipton Iced Tea's beverages now are boasting an all-natural ingredient list.

New 100% natural Lipton Iced Tea will be available in green tea with citrus, iced tea with lemon, iced tea with blueberry pomegranate and green tea with passionfruit mango flavors. Lipton Iced Tea's diet portfolio also will expand with new diet green tea with watermelon joining diet green tea with citrus flavor.

Each bottle will retail from 99 cents to $1.59 and will be available in 20-oz. bottles.

March 11, 2011
Annika Sorenstam to promote Lipton's RTD teas

A joint venture between PepsiCo and Unilever has tapped a Hall of Fame golfer to promote ready-to-drink iced teas throughout the state of Florida.

ORLANDO, Fla. — A joint venture between PepsiCo and Unilever has tapped a Hall of Fame golfer to promote ready-to-drink iced teas throughout the state of Florida.

The Pepsi Lipton Tea partnership said Annika Sorenstam will promote Lipton ready-to-drink iced teas through in-market appearances and regional advertising for its portfolio of RTD iced tea products, which includes Lipton and Lipton Pure Leaf iced teas.

January 6, 2011
Brisk brings back clay puppets with new campaign

PepsiCo's Brisk Iced Tea is getting animated.

PURCHASE, N.Y. — PepsiCo's Brisk Iced Tea is getting animated.

The iced tea brand has launched clay puppet animation films with iconic celebrities. The first film featured actor Danny Trejo, star of action film "Machete." The second Web film, featuring rock star Ozzy Osbourne, will premiere Jan. 14.

The films build on Brisk's clay animation spots that debuted in the '90s.

September 7, 2010
FDA issues warning letters for two green tea drinks

The Food and Drug Administration recently issued two warning letters to the Dr Pepper Snapple...

SILVER SPRING, Md. The Food and Drug Administration recently issued two warning letters to the Dr Pepper Snapple Group and Unilever for their respective green tea beverages, stating that the companies' nutritional claims are not in compliance with FDA regulations.

January 21, 2008
Unilever announces reorganization of its U.S. business

Unilever U.S. announced on Tuesday that it has reconfigured its business teams and created a...