Content about Lily Lev-Glick

October 9, 2013

People don’t buy what you do, they buy why you do it. And if you sell to consumers who believe what you believe — consumers who buy into the “why” — you’ll not only have a fiercely loyal consumer, you’ll have a brand ambassador.

CHICAGO — People don’t buy what you do, they buy why you do it. And if you sell to consumers who believe what you believe — consumers who buy into the “why” — you’ll not only have a fiercely loyal consumer, you’ll have a brand ambassador.

December 3, 2012

Analysis by Shopper Sense founder Lily Lev-Glick, a 20-year shopping behavior analyst and researcher, has revealed holiday shoppers fall into one of three distinct categories.

Analysis by Shopper Sense founder Lily Lev-Glick, a 20-year shopping behavior analyst and researcher, has revealed holiday shoppers fall into one of three distinct categories: Scrooges, Ho Ho Happy Go Lucky and On a Merry Mission.