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MARLBOROUGH, Mass. — Lumene, a European skin care and cosmetics brand from Finland, has developed a new anti-aging skin care line that leverages anti-glycation technology to help turn back the hands of time. Enter Complete Rewind.

Skin care products, including facial moisturizers and facial anti-aging products, experienced an uptick in sales, and the growth is expected to continue going forward as baby boomers help fuel sales and shoppers indulge in small luxuries.

According to data from SymphonyIRI Group, sales of skin care — which includes acne treatments, body anti-aging, depilatories, facial anti-aging, facial cleansers and facial moisturizers and fade/bleach — rose nearly 2.5% to about $3.53 billion for the 52 weeks ended Dec. 2 at total 
U.S. multi-outlets.

PRINCETON, N.J. — NeoStrata, the creator of the original lunchtime glycolic acid peel, has unveiled its new Exuviance Age Reverse HydraFirm, which targets all visible signs of aging and rehydrates the skin at deep levels so skin looks and feels younger.

The slew of new facial anti-aging products hitting the mass market shows little signs of slowing — despite the lackluster category sales — as manufacturers feverishly work to stay on the cutting edge of innovation and bank on consumers’ undying desire to turn back the hands of time.


According to SymphonyIRI Group data, sales of facial anti-aging products slipped 0.8% to just shy of $800 million at food, drug and mass (excluding Walmart) for the 52 weeks ended July 8.


CHICAGO — American women lead the way in anti-aging facial skin care usage when compared with their counterparts in Germany, France and the United Kingdom, according to new research from Mintel.

The $2.3 billion (in 2011) U.S. anti-aging skin care market has experienced substantial growth in the past five years, as women continue to clamor for the next advancement to stave off the signs of aging.

LOS ANGELES — Men’s skin care line FaceLube Automotive has announced a partnership with former welterweight boxing champion Victor Ortiz to create the Victor Ortiz men’s anti-aging skin care pack.

This exclusive line, “VO by Victor Ortiz,” will launch at the RIO Spa and Salon Memorial Day weekend to coincide with the start of the World Series of Poker Tournaments hosted by the RIO Hotel & Casino, where more than 100,000 men are expected to attend.

BRIDGEWATER, N.J. — Dr. LeWinn by Kinerase, the first line of skin care products sold in the mass market that offers exclusive clinical strength kinetin in anti-aging formulas, announced that four of its anti-aging treatments have earned the Good Housekeeping Seal from the Good Housekeeping Research Institute.

Perfecting skin tone serum XK, wrinkle repair daily lotion SPF 30, Lift and Resculpt anti-wrinkle eye cream and under eye recovery now will bear the seal.

As sales of facial anti-age products slip, the body anti-aging segment also is hitting some wrinkles, according to SymphonyIRI 
Group, a Chicago-based market research firm.


Sales of body anti-aging products, according to SymphonyIRI Group, declined 9% for the 12 weeks ended Jan. 22 at food, drug and mass (excluding Walmart).

NEW YORK — Skin care brand RoC is introducing a new product line called RoC Multi Correxion Nourish Stress Repair, which includes a night cream and eye cream.

The products are designed to reverse the look of stress-related aging through the use of Activrestore, an exclusive technology infused with an anti-aging peptide complex to help make skin more resilient and address the signs of aging that appear as a result of stress.


Research has shown that many consumers believe how you age is mostly tied to genetics, diet and exercise, but many women still are purchasing anti-aging products — and will continue to do so — with the hope they’ll find magic in a jar.


CHICAGO — Most consumers believe that aging gracefully is genetic but also believe that such factors as diet, exercise and sunscreen play an important role in warding off the signs of aging, according to recent Mintel research.

The research firm found that 69% of consumers believed that how you age is mostly genetic. Eight-out-of-10 consumers also thought that diet and exercise are the most important factors associated with aging skin, and 78% believed that using sunscreen is the real key to preventing visible signs of aging.