Content about Leylha Ahuile

June 7, 2011
Mintel: Many African-Americans diet to maintain general wellness, not weight

A new report by Mintel may shed new light on the reasons why African-Americans diet.

CHICAGO — A new report by Mintel may shed new light on the reasons why African-Americans diet.

According to the research, while 70% of African-American adults surveyed said they limit the amount and/or kind of food they eat to boost their general wellness, 52% are eating healthier to prevent or control high blood pressure and 46% said they follow a diet to maintain their current weight.

February 8, 2011
Predominantly Spanish-speaking Hispanics tend to be brand-loyal, despite economic conditions

While many consumers tend to choose less expensive products when times are tough, lower-income Hispanics that predominantly speak Spanish tend to buy brand-name personal care products at a higher rate than their English-dominant counterparts, according to recent research by Mintel.

CHICAGO — While many consumers tend to choose less expensive products when times are tough, lower-income Hispanics that predominantly speak Spanish tend to buy brand-name personal care products at a higher rate than their English-dominant counterparts, according to recent research by Mintel.

July 18, 2010
Latina beauty sector a power play for suppliers

Latinas tend to over-index on beauty products as, in their opinion, beauty means power and...

Latinas tend to over-index on beauty products as, in their opinion, beauty means power and upward mobility, Mintel’s senior analyst of multicultural reports, Leylha Ahuile, said during a recent webinar. This is one reason why these 23.6 million beauty mavens are a sweet spot for brands.

June 15, 2010
Mintel: Hispanic women want beauty manufacturers to cater to them

Many Hispanic women feel underrepresented in the beauty and personal care aisle and would like...

CHICAGO Many Hispanic women feel underrepresented in the beauty and personal care aisle and would like to see more products -- especially hair care products -- designed just for them, suggested recent research by Mintel.

"It can be a very daunting task for companies to hone in on the specific needs of their Hispanic customers," stated Leylha Ahuile, senior multicultural analyst at Mintel. "Latinas come in a variety of shades, so a wide range of products must be developed to cater to every pigment and hair type."