Content about Leisure

September 10, 2013

Gamification. What is it? And what does it mean to your business?

Gamification. What is it? And what does it mean to your business?

It's a trend that signifies the addition of gaming elements (e.g., leveling up, the awarding of badges) to nongaming situations, such as shopping, health and wellness or training. And although still somewhat in its infancy, early adopters are leveraging game-based technologies to drive trips to retail, grow share, build brands, and recruit and train the next generation of business leaders.

October 9, 2012

Manufacturers are striving to jazz up the bath and body segment with new, spa-inspired fragrances and formulations as sales show a ho-hum attitude among 
beauty shoppers. 


Manufacturers are striving to jazz up the bath and body segment with new, spa-inspired fragrances and formulations as sales show a ho-hum attitude among 
beauty shoppers. 


According to data provided by SymphonyIRI Group, sales of bath fragrances/bubble bath rose about 3% for the 12 weeks ended Aug. 12 at food, drug and mass (excluding Walmart). During that same period, sales of body scrubbers/massagers declined 5%, as sales of liquid body wash also dropped about 5%.