Content about Lay's

 PLANO, Texas — Tostitos, part of parent company Fritos-Lay North America, has introduced a new flavor of tortilla chip as part of its Artisan Recipes line: grilled red pepper and tomato salsa flavored tortilla chips.

This is the fifth flavor in the Tostitos Artisan Recipes line from PepsiCo's Frito-Lay division, and the new chip draws inspiration from the layered flavors of a rich Mexican mole sauce.

SALEM, Ore. — Kettle Brand has added toasted snacks to its portfolio of all-natural snacks. New Kettle Brand Bakes are toasted rather than kettle-cooked and contain 65% less fat than Kettle’s fried chips. They contain no trans fats, no artificial colors or flavors, and no preservatives.

Kettle Brand Bakes are the only baked potato chip on the market made from slices of real potato seasoned with natural, savory flavors. Competitive baked crisps are made using dehydrated potato pulp and flakes.

PLANO, Texas — Lay's is expanding its Kettle Cooked line with two new flavors.

Lay's Kettle Cooked applewood smoked BBQ and Lay's Kettle Cooked sun-dried tomato and parmesan chips are 40% less fat than regular potato chips, Lay's saod.

PLANO, Texas — A new potato chip flavor celebrating a popular sandwich has hit store shelves.

Lay's said its Classic BLT-flavored potato chips deliver the taste of a bacon, lettuce and tomato sandwich. The launch is in line with National BLT Sandwich Month.

NEW YORK — Natural and organic foods and beverages are expected to realize dramatic growth in 2011 and beyond, following strong U.S. retail sales over the past five years.

According to new research conducted by Packaged Facts, "Natural and Organic Foods and Beverages in the U.S., 3rd Edition," U.S. retail sales of natural and organic foods and beverages rose to nearly $39 billion in 2010, a 9% increase over 2009, and 63% higher than sales five years earlier.

PURCHASE, N.Y. — After complaints about Frito-Lay's noisy biodegradable bags for its SunChips brand were made loud and clear by consumers, the bags now deliver the same eco-friendly message on a quieter scale.

SunChips unveiled its hushed compostable bags and has asked consumers for feedback on its Facebook page. So far, the feedback has been positive.

PLANO, Texas — Frito-Lay has vowed to reformulate the ingredient mix of about half of its snack products to be completely natural — including three of its biggest brands: Lay's, Tostitos and Sunchips — by the end of 2011, the company announced Tuesday. Once reformulated, the products  will contain only all-natural ingredients, and will include no artificial or synthetic ingredients, no artificial flavors and no preservatives, including MSG. The company maintained that the changes will not impact the products’ flavor.

DALLAS —PepsiCo’s Frito-Lay North America has added two new varieties to its lower-sodium snack offerings. Fritos Lightly Salted corn chips and Ruffles Lightly Salted potato chips are the newest entries to join Lay’s Lightly Salted potato chips in the brand’s lineup of reduced-sodium snacks. The new products contain 50% less sodium per 1 oz. serving than their original counterparts.