Content about Laundry

April 10, 2013
New OxiClean 2in1 boosts stain-fighting detergent

OxiClean, a trademark of Church and Dwight, has launched a new 2-in-1 laundry booster designed to clean tough stains and help protect the intensity of colors.

EWING, N.J. — OxiClean, a trademark of Church and Dwight, has launched a new 2-in-1 laundry booster designed to clean tough stains and help protect the intensity of colors.

March 21, 2013
Wisk releases new Deep Clean PowerBlasts

Wisk, a Sun Products brand, launched today a new detergent to its cleaning lineup: Wisk Deep Clean PowerBlasts.

WILTON, Conn. — Wisk, a Sun Products brand, launched today a new detergent to its cleaning lineup: Wisk Deep Clean PowerBlasts.

March 18, 2013
Gain introduces Fireworks for boost of fresh laundry scent

Gain, a Proctor & Gamble brand, has introduced a new product to store shelves designed to prolong the fresh laundry scent of clothes for up to 12 weeks in storage.

CINCINNATI — Gain, a Proctor & Gamble brand, has introduced a new product to store shelves designed to prolong the fresh laundry scent of clothes for up to 12 weeks in storage.

February 27, 2013
Sun Products launches new All detergent

Sun Products, makers of such laundry brands as Wisk and Snuggle, has launched a new All detergent: All Fresh and Sensitive.

WILTON, Conn. — Sun Products, makers of such laundry brands as Wisk and Snuggle, has launched a new All detergent: All Fresh and Sensitive.

February 26, 2013
Hispanic consumers often find existing stain-removal tactics ineffective

Nearly two-thirds of Hispanic consumers have discarded garments ruined by bleach or home remedies up to five times per year, according to a new survey by Procter & Gamble's Tide division.

CINCINNATI — Nearly two-thirds of Hispanic consumers have discarded garments ruined by bleach or home remedies up to five times per year, according to a new survey by Procter & Gamble's Tide division.

November 5, 2012
Lint-free laundry

Telebrands’ new Lint Lizard should be a hot holiday item. The 40-inch vacuum attachment is designed to specifically clean a clothes dryer’s lint catcher and outer vent. It attaches to almost any vacuum host and features a long, 
flexible neck. 


FAIRFIELD, N.J. — Telebrands’ new Lint Lizard should be a hot holiday item. The 40-inch vacuum attachment is designed to specifically clean a clothes dryer’s lint catcher and outer vent. It attaches to almost any vacuum host and features a long, 
flexible neck. 


Lint buildup can be a big problem for clothes dryers. Too much lint buildup can clog a dryer and cause its motor to burn out as the dryer is forced to work harder. Better cleaning allows a dryer to run more efficiently. The lizard retails for $10.99.

August 16, 2012
Design Weave launches dryer sheets to combat bedbugs, dusts mites

Design Weave USA on Wednesday introduced a patented anti-bedbug and anti-dust mite dryer sheet under the Rest Easy brand.

JAMESBURG, N.J. — Design Weave USA on Wednesday introduced a patented anti-bedbug and anti-dust mite dryer sheet under the Rest Easy brand.

According to the company, the dryer sheets naturally kill and repel bedbugs and dust mites. The dryer sheets are EPA exempt, according to the company.

“The dryer sheets work in your dryer to add the protection from a micro-encapsulated process to your bedding, effective for a full week of protection,” Design Weave USA VP product development and marketing Dan Harris said.
 

July 16, 2012
Concentrated clean

Another updated new product is entering the laundry detergent category. Clorox is shrinking its typical 96-oz. bleach bottle by one-third, to 64 oz.

Another updated new product is entering the laundry detergent category. Clorox is shrinking its typical 96-oz. bleach bottle by one-third, to 64 oz. The smaller sized Clorox concentrated regular bleach is easier to pour into the small compartments in high-efficiency washing machines. 


July 16, 2012
Increased performance cleans up in detergents

Laundry detergent manufacturers are betting that consumers will pay more for products that offer increased convenience and better performance. A number of new products that have entered the market recently have brought innovation and excitement to a flat category that hasn’t seen much change in three decades.


Laundry detergent manufacturers are betting that consumers will pay more for products that offer increased convenience and better performance. A number of new products that have entered the market recently have brought innovation and excitement to a flat category that hasn’t seen much change in three decades.


May 30, 2012
Getting down, dirty with new cleaning products

A new line of cleaning products named after a Discovery Channel show has hit the market.

NEW YORK — A new line of cleaning products named after a Discovery Channel show has hit the market.

Named after "Dirty Jobs," My Dirty Jobs cleaning products include items designed for laundry, kitchen, carpet and bathroom use. Each product features a heavy-duty, oxygen powered stain remover called Dirty Jobs Complete, which is produced with an original formula featuring an increased concentration of oxygen-powered enzymes, making it one of the most advanced stain removers on the market, the company said.

March 26, 2012
Washing up

Procter & Gamble has brought innovation to the laundry detergent category with Tide Pods, a three-chamber unit 
liquid-dose detergent that cleans, fights stains and brightens all in one premeasured product.

CINCINNATI — Procter & Gamble has brought innovation to the laundry detergent category with Tide Pods, a three-chamber unit 
liquid-dose detergent that cleans, fights stains and brightens all in one premeasured product. Tide Pods, the first product of its kind on the market, contain three chambers that separate the components so they remain stable and potent until the moment they mix in the wash. The 3-in-1 product reduces steps, making laundry simpler and less time-consuming.

February 24, 2012
Dropps makes way into fabric softener category

Laundry detergent brand Dropps is expanding to include fabric softener.

ARDMORE, Pa. — Laundry detergent brand Dropps is expanding to include fabric softener.

The company, known for its convenient toss-and-go system, has brought the same concept to its new fabric softener pacs, which are convenient in-wash softeners and scent boosters that soften, scent and protect clothes.

Dropps fabric softener pacs can be used in all washers and are available in lavender, orange blossom and wild orchid scents. Dropps said the product will be launched next month.

December 13, 2011
Wanda Sykes to represent Gain brand in campaign celebrating scent preferences

Procter & Gamble announced Tuesday that Gain would be partnering with comedienne and actress Wanda Sykes, who will join Gain’s resident “Scenthropologist” Tim Hittle in promoting Gain’s 13 detergents and fabric softener scents.

Procter & Gamble announced Tuesday that Gain would be partnering with comedienne and actress Wanda Sykes, who will join Gain’s resident “Scenthropologist” Tim Hittle in promoting Gain’s 13 detergents and fabric softener scents.

December 5, 2011
ReportersNotebook — General Merchandise, 12/12/11

Kimberly-Clark’s new portable cleaning wipes are designed to eliminate smudges from touchscreen devices.

SUPPLIER NEWS — Kimberly-Clark’s new portable cleaning wipes are designed to eliminate smudges from touchscreen devices. Packaged in resealable pouches, the wipes easily remove fingerprints, makeup, and skin oil and grease; won’t scratch glass surfaces; and virtually are lint-free, Kimberly-Clark said. KimTech* wipes are available in two packs (10 wipes per pack) and three packs (with 20 wipes per pack) for a suggested retail price of $3 and $7.49, respectively.


November 2, 2011
Clorox introduces Bleach It Away online community program

Clorox has launched a new online community that invites visitors to share their most "bleachable moments" and receive real-time advice and solutions from Clorox's panel of cleaning and laundry experts.

OAKLAND, Calif. — Clorox has launched a new online community that invites visitors to share their most "bleachable moments" and receive real-time advice and solutions from Clorox's panel of cleaning and laundry experts.

September 12, 2011
Skin-sensitive scents

Church & Dwight has added a Sensitive Skin Plus scent detergent to its line of Arm & Hammer sensitive skin laundry detergents.

PRINCETON, N.J. — Church & Dwight has added a Sensitive Skin Plus scent detergent to its line of Arm & Hammer sensitive skin laundry detergents. The new detergent, which features a skin-friendly fresh scent that’s hypoallergenic and clinically tested to be good to sensitive skin, is a scented alternative to Arm & Hammer’s Perfume and Dye Free laundry detergent.


July 20, 2011
Arm & Hammer's new laundry detergent caters to sensitive skin sufferers

Arm & Hammer is answering the pleas of sensitive skin sufferers by rolling out a new laundry detergent that provides deep cleaning and freshness to clothes.

PRINCETON, N.J. — Arm & Hammer is answering the pleas of sensitive skin sufferers by rolling out a new laundry detergent that provides deep cleaning and freshness to clothes.

New Arm & Hammer sensitive skin plus scent is hypoallergenic and delivers deep cleaning and deodorizing, while featuring a fresh scent, the company said. The product joins the brand's perfume- and dye-free laundry detergent. Both variants are compatible in high-efficiency machines and standard washing machines.

July 20, 2011
Simple Solution adds new scent offerings to stain and odor remover product line

Simple Solution has expanded its stain and odor remover lineup with two new scents.

DALLAS — Simple Solution has expanded its stain and odor remover lineup with two new scents.

Simple Solution stain and odor remover products now are available in Rainforest Fresh and Spring Breeze scents, the company said. The products, which contain professional-strength pro-bacteria and enzyme formulas, are designed to eliminate tough stains and odors caused by household pets and also discourage them from leaving unwanted stains throughout the house.

June 16, 2011
Rockin' Green's laundry detergent products to tout new scent, packaging

Rockin' Green has revamped its laundry detergent products inside and out.

SAN ANTONIO, Texas — Rockin' Green has revamped its laundry detergent products inside and out.

The company said that its Soft, Classic and Hard Rock formulas will feature a new scent and packaging. The company said it is replacing one of its original scents, called Plain Green Tea's, with a scent called Earth, Wind and Orchids. What's more, the standard packaging for the laundry detergents have been redesigned with a new look and also will use less material.

June 16, 2011
Woolite's campaign shows consumers how to take horror out of washing clothes

Laundry detergent brand Woolite is highlighting the horror of dirty clothes in its latest campaign.

PARSIPPANY, N.J. — Laundry detergent brand Woolite is highlighting the horror of dirty clothes in its latest campaign.

June 10, 2011
Henkel doubling production of Purex Complete crystals softener to meet consumer demand

Consumer demand has prompted Henkel to double production for one of its Purex products.

SCOTTSDALE, Ariz. — Consumer demand has prompted Henkel to double production for one of its Purex products.

The company, which introduced the Purex Complete Crystals softener earlier this year, said that its plants have operated at full capacity since the launch of the in-wash fabric softener to keep up with the unprecedented demand.

To mitigate the number of product shortages until August, Henkel announced that it would suspend production of Purex Complete Crystals softener's Tropical Splash variety, which is 1-of-3 scents the brand produces.

May 23, 2011
‘Dropps’ in green bucket

Phosphate-free and biodegradable Dropps laundry detergent is getting greener. The premeasured, disposable pack detergent, made by Cot’n Wash, has partnered with TerraCycle to give consumers a zero-waste liquid laundry detergent option.


PHILADELPHIA — Phosphate-free and biodegradable Dropps laundry detergent is getting greener. The premeasured, disposable pack detergent, made by Cot’n Wash, has partnered with TerraCycle to give consumers a zero-waste liquid laundry detergent option.


April 19, 2011
Dropps teams up with TerraCycle

Dropps is looking to offer consumers a 100% zero waste liquid laundry detergent choice.

ARDMORE, Pa. — Dropps is looking to offer consumers a 100% zero waste liquid laundry detergent choice.

March 22, 2011
Rockin' Green helps moms clean up through campaign

A clean-rinsing laundry detergent is launching a 52-week campaign in which opt-in fans and customers will receive a free, eco-friendly cleaning tip each week.

SAN ANTONIO — A clean-rinsing laundry detergent is launching a 52-week campaign in which opt-in fans and customers will receive a free, eco-friendly cleaning tip each week.

March 14, 2011
Seventh Generation revolutionizes laundry category

Seventh Generation has developed an ultra-concentrated liquid laundry detergent that is available in a 100% compostable bottle.

NEW YORK — Seventh Generation has developed an ultra-concentrated liquid laundry detergent that is available in a 100%-compostable bottle.

The company said the entire packaging system (fiber bottle, pouch, spout, cap) for its Natural 4x laundry detergent uses 66% less plastic than a typical 100-oz. 2x laundry bottle. Seventh Generation's Natural 4x laundry detergent — a nontoxic, biodegradable formula — is available in a 50-oz. (66 loads) size and two scents: Free and Clear, and Geranium Blossoms and Vanilla.