Content about Latina

February 27, 2014

On Wednesday, Procter & Gamble's Orgullosa program — a platform created in 2011 to celebrate, empower and fuel Latinas’ accomplishments and dreams — unveiled its Nueva Latina campaign. The campaign is a first-of-its-kind initiative designed to empower women to define what it means to be a bicultural, modern Latina — the Nueva Latina.

NEW YORK — On Wednesday, Procter & Gamble's Orgullosa program — a platform created in 2011 to celebrate, empower and fuel Latinas’ accomplishments and dreams — unveiled its Nueva Latina campaign. The campaign is a first-of-its-kind initiative designed to empower women to define what it means to be a bicultural, modern Latina — the Nueva Latina.

August 1, 2013

Leading the way within the vital Latino demographic are women, suggested Nielsen in an analysis of the consumer segment.

MIAMI — Leading the way within the vital Latino demographic are women, suggested Nielsen in an analysis of the consumer segment released Thursday. Nielsen’s report, "Latina Power Shift," highlights the role of Hispanic women, their growing numbers, economic condition, purchasing behavior and consumption.

November 16, 2012

A study of 900 women by Siempre Mujer magazine, a Spanish-language publication that covers beauty, fashion and lifestyles for Latinas, found that Latinas prefer details in beauty products, follow a multipronged beauty regimen and tend to outspend women in the general population when it comes to beauty, with more than 52% spending $25 or more per visit. In other words, Latinas represent a significant opportunity for retailers and beauty manufacturers.

Giving the growth of the Hispanic market and the rising buying power, it is important that retailers and manufacturers understand how to effectively connect with this beauty shopper.

A study of 900 women by Siempre Mujer magazine, a Spanish-language publication that covers beauty, fashion and lifestyles for Latinas, found that Latinas prefer details in beauty products, follow a multipronged beauty regimen and tend to outspend women in the general population when it comes to beauty, with more than 52% spending $25 or more per visit. In other words, Latinas represent a significant opportunity for retailers and beauty manufacturers.

November 13, 2012

Latinas prefer details in beauty products and follow a multi-pronged beauty regimen, according to a new study.

NEW YORK — Latinas prefer details in beauty products and follow a multi-pronged beauty regimen, according to a new study.

October 17, 2012

Kmart is looking for five interns for a new program designed to provide opportunities to Hispanic women.

HOFFMAN ESTATES, Ill. — Kmart is looking for five interns for a new program designed to provide opportunities to Hispanic women.

September 4, 2012

Nestle Waters North America has announced the launch of "Puro Orgullo de Mama" ("Mom's Pure Pride"), an extension of the Nestle Pure Life national brand initiative offering Latina moms fun, exciting and creative ways to incorporate water into their family's daily life.

STAMFORD, Conn. — Nestle Waters North America has announced the launch of "Puro Orgullo de Mama" ("Mom's Pure Pride"), an extension of the Nestle Pure Life national brand initiative offering Latina moms fun, exciting and creative ways to incorporate water into their family's daily life.

September 15, 2011

Kmart is launching a scholarship fund as part of its recognition of National Hispanic Heritage Month.

HOFFMAN ESTATES, Ill. — Kmart is launching a scholarship fund as part of its recognition of National Hispanic Heritage Month.

The mass merchandise retailer announced Thursday the launch of the Latina Smart Fund, promoted through its Latina Smart Facebook page, which will award $25,000 in scholarships to graduating high school seniors and students currently enrolled in college, technical or trade schools.

January 5, 2011

Supplier News — Pampers is looking to provide new resources and support for Latina moms and their babies through its latest initiative. The company announced the creation of the Madrinas Network, which will offer moms the opportunity to opt-in to receive tips and information on their baby’s development through a mobile messaging platform, and to join the Pampers Madrinas network at 
Facebook.com/PampersLatino.



July 18, 2010

Latinas tend to over-index on beauty products as, in their opinion, beauty means power and...

Latinas tend to over-index on beauty products as, in their opinion, beauty means power and upward mobility, Mintel’s senior analyst of multicultural reports, Leylha Ahuile, said during a recent webinar. This is one reason why these 23.6 million beauty mavens are a sweet spot for brands.

July 18, 2010

When it comes to beauty, many Latinas are “obsessed,” and while they may tend to...

June 15, 2010

Many Hispanic women feel underrepresented in the beauty and personal care aisle and would like...

CHICAGO Many Hispanic women feel underrepresented in the beauty and personal care aisle and would like to see more products -- especially hair care products -- designed just for them, suggested recent research by Mintel.

"It can be a very daunting task for companies to hone in on the specific needs of their Hispanic customers," stated Leylha Ahuile, senior multicultural analyst at Mintel. "Latinas come in a variety of shades, so a wide range of products must be developed to cater to every pigment and hair type."

May 20, 2010

General Mills has unveiled a redesigned version of its Spanish lifestyle Web site for women....