Beauty is “plugging in,” a trend that is set to drive innovation in the year ahead, according to recent research by Mintel Beauty and Personal Care.
“We’re seeing this trend manifest itself in several ways,” stated Nica Lewis, global skin care analyst at Mintel. “From the next generation of at-home beauty devices that harness energy and light to new ingredients that boost cellular energy, beauty brands are giving consumers more power and vitality for better results.”