Content about LONGMEADOW

January 28, 2011
Steve Gootzeit joins W.F. Young

The international marketer behind Absorbine and Absorbine Jr. has appointed a new director of marketing.

EAST LONGMEADOW, Mass. — The international marketer behind Absorbine and Absorbine Jr. has appointed a new director of marketing.

Steve Gootzeit, who brings 30 years of experience in marketing and product development to W. F. Young, will be responsible for all aspects of marketing within the company — which markets consumer healthcare products and animal healthcare products — including strategic and brand planning, advertising and managing daily marketing functions within the department.

August 23, 2010
W. F. Young updates brand image

W. F. Young on Monday introduced new packaging graphics that not only will serve to...

EAST LONGMEADOW, Mass. W. F. Young on Monday introduced new packaging graphics that not only will serve to contemporize the brand but also marks the celebration of the company’s heritage of providing pain-relief products for horses.

Most consumers are not aware that the company’s first introduction into the pain-relief market actually was a product formulated for horses, the company noted. Absorbine Veterinary Liniment was introduced in 1892 by Wilbur F. and Mary Ida Young as a liniment to relieve the muscle pain of horses.