Content about Krishnakumar Davey

May 15, 2013

Health and wellness not only is the most compelling trend in today’s consumer packaged goods environment, but it also is among the hardest on which to capitalize, noted IRI Consulting in its new executive briefing, “What’s in Store for Health & Wellness.”

CHICAGO — Health and wellness not only is the most compelling trend in today’s consumer packaged goods environment, but it also is among the hardest on which to capitalize, noted IRI Consulting in its new executive briefing, “What’s in Store for Health & Wellness.” Growth trends indicate that a number of products with individual health and wellness claims have recently experienced declining sales; however, there is evidence that products providing a holistic approach that advances general health and well being are gaining market traction. 

February 12, 2013

A mere 2% increase in the payroll tax could represent $800 in reduced spending power per year for a person with a household income of $40,000, according to a new study by SymphonyIRI.

CHICAGO — A mere 2% increase in the payroll tax could represent $800 in reduced spending power per year for a person with a household income of $40,000, according to a new study by SymphonyIRI.

Symphony Consulting, a division of the Chicago-based market research firm, analyzed shopper behavior since the payroll tax increased on Jan. 1, focusing on the effect of the payroll tax on food and beverage consumption, including its effect on such dimensions as stores shopped, brands purchased and the effect on various segments and categories.