Content about Krill

February 25, 2013
Q&A: Market advice from Down Under

Originating from Australia, Swisse Wellness recently made a splash into the U.S. market with brand ambassador Nicole Kidman leading the way. DSN didn't land an interview with Kidman, who was up for two Golden Globes last month, so we got in touch with her Swisse Wellness boss Radek Sali — CEO of the company and 2012 GQ Australia businessman of the year — for some insights into the company's approach to the U.S. launch.

Originating from Australia, Swisse Wellness recently made a splash into the U.S. market with brand ambassador Nicole Kidman leading the way. DSN didn't land an interview with Kidman, who was up for two Golden Globes last month, so we got in touch with her Swisse Wellness boss Radek Sali — CEO of the company and 2012 GQ Australia businessman of the year — for some insights into the company's approach to the U.S. launch.

DSN: What's the opportunity for supplements in the U.S. market?

February 12, 2013
Schiff Nutrition launches Valentine's Day marketing campaign behind MegaRed

Schiff Nutrition and M&C Saatchi NY launched a Valentine’s Day marketing campaign — “Whose Heart Do You Love” — in support of MegaRed krill oil supplements.

NEW YORK — Schiff Nutrition Group and M&C Saatchi NY on Tuesday launched a Valentine’s Day marketing campaign — “Whose Heart Do You Love” — in support of MegaRed krill oil supplements. 

January 2, 2013
Omega 3-rich krill oil and stevia sweeteners among the latest proposed revisions to Food Chemicals Codex

To help ensure the quality of popular food ingredients increasingly being incorporated into products sold in the United States and worldwide, standards for omega 3-rich krill oil and natural, low-calorie stevia sweeteners are among the latest proposed revisions to the Food Chemicals Codex, the U.S. Pharmacopeial Convention that publishes the codex announced Wednesday.

ROCKVILLE, Md. — To help ensure the quality of popular food ingredients increasingly being incorporated into products sold in the United States and worldwide, standards for omega 3-rich krill oil and natural, low-calorie stevia sweeteners are among the latest proposed revisions to the Food Chemicals Codex, the U.S. Pharmacopeial Convention that publishes the codex announced Wednesday.  

September 19, 2012
Schiff launching Move Free One, a joint supplement formulated with krill oil

Schiff is in the process of launching its latest Move Free joint supplement — Move Free One — which combines hyaluronic acid and astaxanthin with krill oil, the source of omega-3 for its Mega Red brand.

SALT LAKE CITY, Utah — Schiff is in the process of launching its latest Move Free joint supplement — Move Free One — which combines hyaluronic acid and astaxanthin with krill oil, the source of omega-3 for its Mega Red brand.

March 27, 2012
Neptune signs John Elway as pitchman for krill oil product

Neptune Technologies and Bioressources on Tuesday announced that Denver Broncos EVP football operations and retired star quarterback John Elway has signed on as a spokesman for the company's Neptune Krill Oil brand.

LAVAL, Quebec — Neptune Technologies and Bioressources on Tuesday announced that Denver Broncos EVP football operations and retired star quarterback John Elway has signed on as a spokesman for the company's Neptune Krill Oil brand.

"This is an exceptional day for our company and we could not be more pleased to partner with one of the best professional football players to ever play the game," Neptune president and CEO Henri Harland said.

January 3, 2012
Krill oil hooks consumers

Awareness around the benefits of krill oil versus fish oil — being just as effective with a lesser amount and the possibility that krill oil may leave more EPA and DHA in the body to be absorbed, according to two clinicals published in 2011 — may be a hot topic in 2012.

Awareness around the benefits of krill oil versus fish oil — being just as effective with a lesser amount and the possibility that krill oil may leave more EPA and DHA in the body to be absorbed, according to two clinicals published in 2011 — may be a hot topic in 2012. The revitalized Schiff company will be increasing its support of its MegaRed krill oil supplement to as much as 24% of sales in 2012. And Pharmavite in 2011 launched its NatureMade Krill Oil as a new source of omega-3 fatty acids coupled with the antioxidant astaxanthin.

October 19, 2011
Gone fishing

There’s a new fish oil on the market, and one that doesn’t have a chance at producing a fish “burp” — krill oil.

MISSION HILLS, Calif. — There’s a new fish oil on the market, and one that doesn’t have a chance at producing a fish “burp” — krill oil. Sales of essential fatty acids like those found in krill oil were up 5.5% for the 12 weeks ended Sept. 4 to $76.7 million, according to SymphonyIRI Group data across food, drug and mass (excluding Walmart).


July 7, 2011
Nature Made Krill Oil

Pharmavite’s newest product, Nature Made Krill Oil, offers a new source of omega-3 fatty acids in addition to a naturally occurring antioxidant called astaxanthin. The algae that krill eat produce the bright-red pigment astaxanthin that gives krill and other crustaceans, such as lobster and shrimp, their reddish-pink color.

Pharmavite’s newest product, Nature Made Krill Oil, offers a new source of omega-3 fatty acids in addition to a naturally occurring antioxidant called astaxanthin. The algae that krill eat produce the bright-red pigment astaxanthin that gives krill and other crustaceans, such as lobster and shrimp, their reddish-pink color. The Krill Oil comes in a small, easy-to-swallow soft-gel capsule and offers an alternative source of omega-3 fatty acids without a fishy burp or aftertaste. Each soft gel delivers 90 mg of omega-3 and 75 mg of phospholipids. Suggested retail price is $24.99.

July 6, 2011
Schiff, BioMarine extend collaboration

Schiff Nutrition on Wednesday expanded its supply agreement with Aker BioMarine through June 2016 for high-quality krill oil.

SALT LAKE CITY — Schiff Nutrition on Wednesday expanded its supply agreement with Aker BioMarine through June 2016 for high-quality krill oil.

Schiff is granted certain exclusive sales rights and the parties have agreed to collaborate on future innovations.

June 26, 2011
Pharmavite’s new omega-3 is no fish story

Pharmavite's new Nature Made 300-mg Krill Oil supplement packs in all the EPAs and DHAs without the fishy aftertaste.

BOSTON — Pharmavite is talking up its Nature Made 300-mg Krill Oil supplement, which delivers a combination of omega-3 fatty acids and antioxidants from naturally occurring Astaxanthin — a carotenoid that is found in microalgae, yeast, salmon, trout, krill, shrimp, crayfish and crustaceans. Astaxanthin provides the red color of salmon meat and cooked shellfish.