Content about Kraft

December 27, 2012
Kraft keeps innovation flowing with 40-plus new products

Kraft will introduce more than 40 new products in 2013, the company stated.

 NORTHFIELD, Ill. — Kraft will introduce more than 40 new products in 2013, the company stated. This is the first comprehensive new products launch since Kraft became an independent public company in October. In keeping with the company's initiative to offer consumers good, better and best choices, Kraft is using its iconic brands and successful new platforms to deliver innovation across multiple categories. While some new products are hitting store shelves now, others debut in early 2013.

August 27, 2012
Ruiz Foods names new leader

Ruiz Foods has named Rachel Cullen as president and CEO.

DINUBA, Calif. — Ruiz Foods has named Rachel Cullen as president and CEO.

Cullen, who most recently worked at Dean Foods Ice Cream, has more than 25 years of experience with leading food and consumer businesses such as Unilever, Kraft and Orange Glo International.

August 17, 2012
Chock full of Honey Maid

Kraft’s Honey Maid brand has launched Grahamfuls, a line of filled graham crackers. The new snack comes in three flavors: Peanut Butter, Peanut Butter and Chocolate, and Banana Vanilla Crème.

EAST HANOVER, N.J. — Kraft’s Honey Maid brand has launched Grahamfuls, a line of filled graham crackers. The new snack comes in three flavors: Peanut Butter, Peanut Butter and Chocolate, and Banana Vanilla Crème. Honey Maid Grahamfuls are made with honey and 100% whole grain, offering 10 g of whole grain per serving. They do not contain high fructose corn syrup or artificial flavorings and are a good source of calcium. Suggested retail for a box of eight individually wrapped Grahamfuls is $4.19.

March 26, 2012
Got MilkBite?

Kraft’s new MilkBite milk and granola bars address the “better-for-you” snack segment by combining real milk, whole grain granola and other tasty ingredients in one convenient treat.

NORTHFIELD, Ill. — Kraft’s new MilkBite milk and granola bars address the “better-for-you” snack segment by combining real milk, whole grain granola and other tasty ingredients in one convenient treat. One bar provides 30% of the daily recommended value of calcium — the same delivered in an 8-oz. glass of milk. The bars also are a good source of vitamin D and fiber.


March 8, 2012
Consumers still going nuts for nuts

Nuts, due to their healthy profile, continue to be one of the strongest segments in the snack food category, and Mintel estimated that nuts, seeds and trail mix will continue steady growth through 2015.

Nuts, due to their healthy profile, continue to be one of the strongest segments in the snack food category, and Mintel estimated that nuts, seeds and trail mix will continue steady growth through 2015. Trail mix, the smallest segment of the market, showed the greatest growth in the category. Kraft’s Planters leads the category, and its Back to Nature trail mix brand showed gains.

 

 

January 20, 2012
Lawrence Benjamin named SymphonyIRI chairman

SymphonyIRI Group on Thursday identified the executives sitting on its new board of directors, including the naming of Lawrence Benjamin as chairman.

CHICAGO — SymphonyIRI Group on Thursday identified the executives sitting on its new board of directors, including the naming of Lawrence Benjamin as chairman.

A 25-year veteran, Benjamin most recently held several executive positions at Royal Ahold, including CEO of U.S. foodservice, COO of Ahold's U.S. retail businesses, EVP and a seat on the company's global board. Previously, he was CEO for NutraSweet and president of the frozen meals division of Kraft. Benjamin currently is a senior adviser at New Mountain Capital.

January 3, 2012
Breakfast bite

Kraft is reentering the breakfast market with belVita Breakfast biscuits. National rollout of belVita — which Kraft has sold in Europe for the last decade and started selling in the United Kingdom last year — will begin this February to 90,000 U.S. retail locations.


GLENVIEW, Ill. — Kraft is reentering the breakfast market with belVita Breakfast biscuits. National rollout of belVita — which Kraft has sold in Europe for the last decade and started selling in the United Kingdom last year — will begin this February to 90,000 U.S. retail locations.


November 7, 2011
Reports: Kraft Foods to enter energy drinks market

Kraft reportedly is gearing up to roll out a caffeinated version of its liquid water enhancer brand MiO, according to published reports.

NORTHFIELD, Ill. — Kraft reportedly is gearing up to roll out a caffeinated version of its liquid water enhancer brand MiO, according to published reports.

The regular-sized bottle of caffeine-fueled MiO is expected to tout 18 servings. When a half-teaspoon of MiO Energy is mixed with 8 oz. of water, it creates a beverage that contains 60-mg of caffeine — about the same as one 6-oz. cup of coffee. The product will be marketed to those ages 18 years and older and is set to launch next month, according to the Financial Times.

September 26, 2011
Kroger features employee breast cancer survivors in new campaign

Kroger has committed $3 million in donations for local breast cancer initiatives across the country to support National Breast Cancer Awareness month in October, the grocer announced Monday.

CINCINNATI — Kroger has committed $3 million in donations for local breast cancer initiatives across the country to support National Breast Cancer Awareness month in October, the grocer announced Monday.

"We are honored that so many of our courageous associates are willing to share their experiences as breast cancer survivors," stated David Dillon, Kroger's chairman and CEO. "Their inspirational stories educate and encourage others to better care for each other and their own health."

June 20, 2011
Drops of flavor

Kraft’s new entry in the water-
flavoring category, MiO Liquid Water Enhancer, is the first new product category the company has entered in 15 years.

NORTHFIELD, Ill. — Kraft’s new entry in the water-
flavoring category, MiO Liquid Water Enhancer, is the first new product category the company has entered in 15 years. The zero-calorie line of concentrated liquid flavorings packaged in a sleek egg-shaped dropper bottle clearly is different than other water enhancers on the market. Promotion for the product focuses on “personalizing” flavors.


May 17, 2011
Kraft, Polly-O packaging can turn into summer fun

Kraft said its namesake and Polly-O brands are offering families summer fun through a partnership with Six Flags.

GLENVIEW, Ill. — Kraft said its namesake and Polly-O brands are offering families summer fun through a partnership with Six Flags.

From May 15 through Aug. 31, consumers that purchase specially marked Kraft and Polly-O string cheese or twists products can redeem the packages for discounted tickets to Six Flags.

Polly-O packages are good for one free kid's ticket (under 10 years old) with the purchase of a general admission ticket on weekdays (up to a $34.99 value) or $15 off general admission any day. Kraft packages are good for $15 off general admission any day.

March 2, 2011
Kraft rolls out Philadelphia Cooking Creme

Kraft is taking a cream cheese brand to new heights with the introduction of a spoonable, easy-to-blend cooking cream.

NORTHFIELD, Ill. — Kraft is taking a cream cheese brand to new heights with the introduction of a spoonable, easy-to-blend cooking cream.

Kraft said its new Philadelphia Cooking Creme takes on the challenge of replacing bland ingredients in everyday dishes with the creamy taste of Philadelphia. Available in four varieties — Italian cheese and herb, savory garlic, original and Santa Fe blend — the cream packs a punch that will "wow" the whole family, Kraft said.

February 18, 2011
'Krafting' meals with new kiosks

A few years after launching its iFood assistant, a tool for on-the-go users that provides recipes and entertainment tips, Kraft is taking meal planning to the next level.

NORTHFIELD, Ill. — A few years after launching its iFood assistant, a tool for on-the-go users that provides recipes and entertainment tips, Kraft is taking meal planning to the next level.

Teaming up with technology innovator Intel, new Kraft Meal Planning Solutions transforms traditional self-service kiosks into a platform where consumers can obtain recipes, shopping suggestions, promotional coupons and even product samples. The kiosks reportedly also will use facial recognition to determine a consumer's gender and will suggest dinner meal options.

November 29, 2010
Arbitration proceeding brewing between Kraft, Starbucks

Kraft filed an arbitration proceeding against Starbucks on Monday after the java giant attempted to end an agreement with the company.

NORTHFIELD, Ill. — Kraft filed an arbitration proceeding against Starbucks on Monday after the java giant attempted to end an agreement with the company.

Kraft claimed that it boosted Starbucks' retail grocery coffee business since 1998, which has garnered approximately $500 million in annual revenues. Kraft also is demanding that Starbucks compensate the company for the fair market value of the business, plus a premium of up to 35% of that value.

January 24, 2010
Ferrero bows out of Cadbury bid

It seems Kraft's bite out of Cadbury won't be soured with an additional bid for...

January 18, 2010
Kraft makes an offer Cadbury can't refuse

Things just got sweeter for Kraft as its offer to purchase U.K.-based Cadbury for 11.7...