Content about Kraft Foods

February 22, 2011

As part of its focus to drive growth among product categories, Kraft Foods said that the company is gearing up to introduce new liquid water enhancers.

NORTHFIELD, Ill. — As part of its focus to drive growth among product categories, Kraft Foods said that the company is gearing up to introduce new liquid water enhancers.

Kraft Foods North America president, Tony Vernon, said that the company's MiO liquid water enhancers mark its largest beverage brand introduction in a decade. The idea is that with a few droplets, bland water can be transformed into a zero-calorie flavored beverage.

February 17, 2011

It seems that Facebook users love Oreo.

EAST HANOVER, N.J. — It seems that Facebook users love Oreo.

February 10, 2011

Kraft Foods is building on the success of its vitamin-infused gums for Trident by expanding another gum brand's portfolio with a nutrient-filled, "ridiculously long-lasting gum," according to the company.

EAST HANOVER, N.J. — Kraft Foods is building on the success of its vitamin-infused gums for Trident by expanding another gum brand's portfolio with a nutrient-filled, "ridiculously long-lasting gum," according to the company.

New Stride Spark gum contains vitamins B6 and B12, and will be available in two new flavors: Kinetic Mint and Kinetic Fruit. Each piece of Stride Spark contains 25% of the recommended daily value of the B vitamins, according to Stride.

January 13, 2011

Kraft Foods on Wednesday named a former Bain & Co. executive to the position of EVP strategy, effective Jan. 29.

NORTHFIELD, Ill. — Kraft Foods on Wednesday named a former Bain & Co. executive to the position of EVP strategy, effective Jan. 29.

Sam Rovit succeeds Michael Osanloo, who was named president of Kraft Foods' North American grocery business. Rovit, a 20-year business veteran with global growth and cost leadership strategy experience, will report to chairman and CEO Irene Rosenfeld and be a member of the company's executive team.

January 6, 2011

It seems that Kraft Foods' Huddle to Fight Hunger program has reached the end zone.

NORTHFIELD, Ill. — It seems that Kraft Foods' Huddle to Fight Hunger program has reached the end zone.

Kraft said it plans to announce the donation of the monetary equivalent of more than 20 million meals to Feeding America during the inaugural Kraft Fight Hunger Bowl this weekend.

January 5, 2011

Supplier News — A citrus soda made by Dr Pepper Snapple Group is making a major splash in the Southern states in which it’s currently sold. Sun Drop is made with orange juice and caffeine. DPS’ sudden focus on Sun Drop stems from the company’s interest in directing consumer interest to flavored sodas, a noncola segment of the soft drink industry in which the company specializes.



December 14, 2010

Kraft Foods is continuing its commitment to the fight against hunger with its football-themed hunger-relief initiative.

NORTHFIELD, Ill. — Kraft Foods is continuing its commitment to the fight against hunger with its football-themed hunger-relief initiative.

Kraft said Monday that the Huddle to Fight Hunger program reached 18.5 million meals, which is 93% of the program's goal. Its initiative encourages Americans to generate meal donations for Feeding America through several social media initiatives, including Facebook and Twitter.

The promotions lead up to the first-ever Kraft Fight Hunger Bowl on Jan. 9, which will be held in San Francisco.

December 9, 2010

Trident is rolling out a new gum lineup called Trident Vitality that includes a new flavor, Vigorate, which contains "10% of the daily value of vitamin C" in each piece, according to the company.

CHICAGO — Trident, which is owned by Kraft Foods' Cadbury unit, is rolling out a new gum lineup called Trident Vitality that includes a new flavor, Vigorate, which contains "10% of the daily value of vitamin C" in each piece, according to the company.

September 22, 2010

Jumping on the bandwagon and responding to consumer demand, Kraft Foods has created its own...

NORTHFIELD, Ill. Jumping on the bandwagon and responding to consumer demand, Kraft Foods has created its own Greek yogurt line.

Kraft's Athenos Greek yogurt line is available in tubs and in fat-free varieties. Cited as a "good-for-you" snack, Greek yogurt product offerings have expanded. Late last month, Yoplait introduced its own line of Greek yogurt.

The snack-size containers of Athenos Greek yogurt will retail for $1.50, while the pounds of plain yogurt are $3.99.

August 22, 2010

Lance and Snyder’s of Hanover signed a definitive agreement that brings together the two snack...

August 5, 2010

Kraft Foods experienced an increase in its net revenue, thanks to its acquisition of Cadbury...

August 1, 2010

Kraft Foods is educating its employees and inspiring action in the fight against hunger with...

July 14, 2010

Kraft Foods has launched Big Fork Little Fork, an app designed to help raise kids...

July 13, 2010

Target has teamed up with Kraft Foods and Procter & Gamble to support hunger relief....

May 17, 2010

A food giant has expanded its collaboration with a novel pharmaceutical company to discover ingredients...

May 12, 2010

Kraft Foods highlighted more than 30 new products at the 2010 Food Marketing Institute Show...

March 2, 2010

Nestle can tell customers "mangia!," as it completed its acquisition of Kraft Foods' frozen pizza...

February 7, 2010

Kraft Foods hosted a Ritz cracker tailgate outside the New York Stock Exchange on Friday...

January 27, 2010

Brynwood Partners recently announced its acquisition of the Balance Bar Co. from Kraft Foods. This...

January 18, 2010

Things just got sweeter for Kraft as its offer to purchase U.K.-based Cadbury for 11.7...

January 4, 2010

Nestle has agreed to acquire Kraft Foods' frozen pizza business in the United States and...

June 18, 2009

You can expect to see more changes in the look and feel of the Walgreens...

NEW YORK You can expect to see more changes in the look and feel of the Walgreens drug store.

 

As three key front-end merchants left Walgreens’ in early May amid a major staff shakeup, three new replacements have since walked in from Walmart and Kraft Foods.