Content about Kraft Foods

May 22, 2012

Capri Sun helps kids with fruit, veggie intake

Kraft Foods is expanding its Capri Sun line to include a fruit and vegetable juice drink.

TARRYTOWN, N.Y. — Kraft Foods is expanding its Capri Sun line to include a fruit and vegetable juice drink.

Packaged in the popular 6-oz. Capri Sun pouch, Capri Sun Super V contains a combined serving of fruits and vegetables (75% from fruit juice and 25% from vegetable juice) and also is fortified to be a good source of fiber, the company said.

May 7, 2012

Kraft Foods outlines sustainability with lifecycle assessment

Kraft Foods announced its use of lifecycle assessment, which measures the footprint of what goes into making a product.

NORTHFIELD, Ill. — Kraft Foods announced its use of lifecycle assessment, which measures the footprint of what goes into making a product.

May 4, 2012

Oreo continues accelerated global growth

Although its Oreo cookie brand turned 100 years old this year, Kraft Foods said the brand's global presence is greater than ever.

NORTHFIELD, Ill. — Although its Oreo cookie brand turned 100 years old this year, Kraft Foods said the brand's global presence is greater than ever.

Oreo grew double digits in North America during first quarter 2012 and nearly 40% in Europe and developing markets, the company said. Sales of Oreo also grew nearly 25% in 2011, Kraft Foods said.

April 13, 2012

ReportersNotebook — Consumables, 4/23/12

Anheuser-Busch’s Michelob Ultra brand has launched a new iced tea and lemonade-flavored alcohol beverage that’s inspired by the golf course.

SUPPLIER NEWS — Anheuser-Busch’s Michelob Ultra brand has launched a new iced tea and lemonade-flavored alcohol beverage that’s inspired by the golf course. New Ultra 19th Hole light tea and lemonade is a lighter alternative to traditional flavored malt beverages, the company said. Ultra 19th Hole is available in single-serve and four-packs of 16-oz. cans. 

April 13, 2012

Reports: Kraft Foods pulls plug on Athenos

After a nearly two-year presence on store shelves, Kraft Foods is pulling its Greek yogurt brand, according to published reports.

NORTHFIELD, Ill. — After a nearly two-year presence on store shelves, Kraft Foods is pulling its Greek yogurt brand, according to published reports.

The company announced its plans to pull Athenos Greek yogurt, despite the substantial growth experienced by the category. Kraft Foods generated buzz around the brand last year with the launch of an advertising campaign that featured yiayias, or Greek grandmothers, and their no-nonsense, unsolicited opinions of the world.

March 21, 2012

Kraft Foods picks new name for global snacks business

In an effort to reflect the split of its global snacks and North American grocery businesses, Kraft Foods said it plans to change its corporate name Mondelez International.

NORTHFIELD, Ill. — In an effort to reflect the split of its global snacks and North American grocery businesses, Kraft Foods said it plans to change its corporate name Mondelez International.

Mondelez is a word coined by the company that "evokes the idea of 'delicious world,'" featuring "monde," The Latin word for "world" and "delez," a fanciful expression of "delicious," the company said of the new name for its global snacks business.

March 16, 2012

Executives from P&G, Macy's nominated to serve on Kraft Foods board

Kraft Foods has nominated two candidates to serve on the company's board of directors.

NORTHFIELD, Ill. — Kraft Foods has nominated two candidates to serve on the company's board of directors.

March 8, 2012

WAG promotes Halls via Twitter

In a recent campaign, Walgreens used LocalResponse’s Direct Response to reach customers in-store to disseminate store promotions, such as flu shots and coupons for Kraft Foods’ Halls cough drops.

In a recent campaign, Walgreens used LocalResponse’s Direct Response to reach customers in-store to disseminate store promotions, such as flu shots and coupons for Kraft Foods’ Halls cough drops. Average click-through rates for Direct Response are greater than 50%, according to LocalResponse. Specifically, those consumers who “checked in” at their local Walgreens, be it through third-party apps like FourSquare, Google Places or Yelp, were targeted with a Halls-branded message.

February 13, 2012

Kraft MilkBite milk and granola bars introduced at retail

Kraft Foods is bringing a new snack to the refrigerated dairy aisle.

GLENVIEW, Ill. — Kraft Foods is bringing a new snack to the refrigerated dairy aisle.

New Kraft MilkBite milk and granola bars combine milk with whole grain granola and other ingredients, such as fruit or roasted nuts, while providing the same calcium as an 8-oz. glass of milk, the company said. The bars are available in five flavors, including chocolate, strawberry, peanut butter, oatmeal raisin and mixed berry, for a suggested retail price of $3.49.

February 9, 2012

NAFE names its 'Top 50 Companies for Executive Women'

The National Association for Female Executives on Wednesday released its list of the "Top 50 Companies for Executive Women."

NEW YORK — The National Association for Female Executives on Wednesday released its list of the "Top 50 Companies for Executive Women."

General Mills, Johnson & Johnson and Procter & Gamble were all listed in the top 10 on that list. Other notable supplier and retail companies included Abbott, AstraZeneca, Bristol-Myers Squibb, Cardinal Health, Colgate-Palmolive, Eli Lilly, Kraft Foods, Merck and Walmart.

February 2, 2012

Safeway, Kraft food bank program yields almost 362,000 bags of groceries

Safeway and Kraft Foods on Thursday announced that their Help Us End Hunger (Every Bag Counts) food drive yielded nearly 362,000 bags of groceries for food banks and other hunger-relief centers throughout the United States.

PLEASANTON, Calif. — Safeway and Kraft Foods on Thursday announced that their Help Us End Hunger (Every Bag Counts) food drive yielded nearly 362,000 bags of groceries for food banks and other hunger-relief centers throughout the United States.

In addition to helping provide products for the food drive, Kraft Foods donated $420,000 to local food banks in Safeway's U.S. operating divisions.

January 19, 2012

Kraft offers 'fresh take' on meals

Kraft Foods has unveiled Kraft Fresh Take, the company's latest mealtime solution, in dairy aisles nationwide.

GLENVIEW, Ill. — Kraft Foods has unveiled Kraft Fresh Take, the company's latest mealtime solution, in dairy aisles nationwide.

Kraft Fresh Take combines Kraft Natural cheeses and seasoned breadcrumbs that are designed to provide a "flavor upgrade" to ordinary dishes, the company said. The product launch also includes a website, KraftFreshTake.com, which houses recipes that use Kraft Fresh Take as an ingredient.

January 17, 2012

Kraft gears up for spinoff with sales realignment, workforce reduction

Realigning U.S. sales, consolidating U.S. management centers and streamlining corporate and business unit organizations are on the to-do list of Kraft Foods as it prepares to spin off its business in two independent public companies before the end of the year.

NORTHFIELD, Ill. — Realigning U.S. sales, consolidating U.S. management centers and streamlining corporate and business unit organizations are on the to-do list of Kraft Foods as it prepares to spin off its business in two independent public companies before the end of the year.

January 4, 2012

Cracking slow growth

Cookies and crackers are a mature category with slow growth. Private label has been strong in the cookie category, a trend Mintel expected to continue for the next few years. Kraft Foods leads the category with its powerhouse Oreo and Chips Ahoy! brands.

Kraft also leads in the branded cracker category with a 37% market share, according to Packaged Facts, despite poor performance from its Ritz and Wheat Thins lines this year. Consumers remain interested in reduced sodium products.

January 3, 2012

Breakfast bite

Kraft is reentering the breakfast market with belVita Breakfast biscuits. National rollout of belVita — which Kraft has sold in Europe for the last decade and started selling in the United Kingdom last year — will begin this February to 90,000 U.S. retail locations. 

GLENVIEW, Ill. — Kraft is reentering the breakfast market with belVita Breakfast biscuits. National rollout of belVita — which Kraft has sold in Europe for the last decade and started selling in the United Kingdom last year — will begin this February to 90,000 U.S. retail locations. 

December 21, 2011

Safeway gives thanks for generosity of employees, customers

Safeway, in a release issued Wednesday, thanked its customers and employees for their generosity for donating food and toys to a number of Safeway Foundation charities this holiday season.

PLEASANTON, Calif. — Safeway, in a release issued Wednesday, thanked its customers and employees for their generosity for donating food and toys to a number of Safeway Foundation charities this holiday season.

December 20, 2011

Kraft Foods cooks up more than 70 new products for 2012

2012 may shape up to be a big year for Kraft Foods as the company prepares to launch more than 70 new products.

NORTHFIELD, Ill. — 2012 may shape up to be a big year for Kraft Foods as the company prepares to launch more than 70 new products.

The lineup of products includes items across the following categories:

Easy meal solutions, such as Kraft Sizzling Salads, Kraft Fresh Take and Velveeta Cheesy Skillets dinner kits;
Beverages with energy benefits, including new MiO water enhancer flavors and Crystal Light energy powdered drink mix;

December 9, 2011

Food Lion offers MVP customers holiday recipe, tips guide

Members of Food Lion's loyalty card program have the opportunity to receive a copy of Southern Living magazine when they spend at least $35 and purchase one Kraft Foods or ConAgra Foods product.

SALISBURY, N.C. — Members of Food Lion's loyalty card program have the opportunity to receive a copy of Southern Living magazine when they spend at least $35 and purchase one Kraft Foods or ConAgra Foods product.

MVP customers will be provided Southern Living's holiday recipe and tips guide, "Our Best Holiday Desserts," which is available through Dec. 27. The 48-page publication features both a variety of holiday-theme ideas and special Food Lion coupons.

December 6, 2011

When company splits, Kraft CEO to lead snacks biz

A few months after the split of Kraft Foods into independent, publicly traded companies was announced by the company's chief executive, new details have emerged regarding who will lead the businesses.

NEW YORK — A few months after the split of Kraft Foods into independent, publicly traded companies was announced by the company's chief executive, new details have emerged regarding who will lead the businesses.

November 17, 2011

Safeway kicks off Help Us End Hunger (Every Bag Counts) food drive

Safeway announced it is teaming up with Kraft Foods, customers, local food banks and broadcast partners to collect food donations at all Safeway stores now through Dec. 24, through the retailer's Help Us End Hunger (Every Bag Counts) food drive.

PLEASANTON, Calif. — Safeway announced it is teaming up with Kraft Foods, customers, local food banks and broadcast partners to collect food donations at all Safeway stores now through Dec. 24, through the retailer's Help Us End Hunger (Every Bag Counts) food drive.

As part of the campaign, Safeway has created a specially produced shopping bag filled with the items that food banks need the most. The bag, which will be available for $10 at all Safeway stores, includes:

Chicken of the Sea chunk white tuna;

November 7, 2011

Reports: Kraft Foods to enter energy drinks market

Kraft reportedly is gearing up to roll out a caffeinated version of its liquid water enhancer brand MiO, according to published reports.

NORTHFIELD, Ill. — Kraft reportedly is gearing up to roll out a caffeinated version of its liquid water enhancer brand MiO, according to published reports.

The regular-sized bottle of caffeine-fueled MiO is expected to tout 18 servings. When a half-teaspoon of MiO Energy is mixed with 8 oz. of water, it creates a beverage that contains 60-mg of caffeine — about the same as one 6-oz. cup of coffee. The product will be marketed to those ages 18 years and older and is set to launch next month, according to the Financial Times.

November 4, 2011

Kraft Foods reports Q3, raises guidance

Net revenues for Kraft Foods realized an 11.5% boost, the company reported in its third-quarter earnings release.

NORTHFIELD, Ill. — Net revenues for Kraft Foods realized an 11.5% boost, the company reported in its third-quarter earnings release.

Third-quarter net revenues totaled $13.2 billion for the period ended Sept. 30. Additionally, diluted earnings per share also saw a strong gain, rising nearly 21% to 52 cents, compared with the year-ago period.

October 25, 2011

Kraft Foods extends partnership with NASCAR, Stewart-Haas Racing

Kraft Foods said it will continue to serve as official partner of NASCAR, while two of its brands will continue to serve as associate sponsors for Stewart-Haas Racing teammates Tony Stewart and Ryan Newman in the NASCAR Sprint Cup Series.

DAYTONA BEACH, Fla. — Kraft Foods said it will continue to serve as official partner of NASCAR, while two of its brands will continue to serve as associate sponsors for Stewart-Haas Racing teammates Tony Stewart and Ryan Newman in the NASCAR Sprint Cup Series.

Kraft said its Oreo, Nilla and Nutter Butter brands serve as the "official cookies" of NASCAR, while its Ritz and Wheat Thins brands will serve as the "official crackers" of NASCAR. The Oreo and Ritz brands also will continue to serve as associate sponsors of Stewart-Haas Racing.

October 24, 2011

Report: Kraft, Wrigley to cut chewing gum package size, prices

Certain chewing gum companies are introducing smaller packs that will carry a lower price tag, according to a new report.

NEW YORK — Certain chewing gum companies are introducing smaller packs that will carry a lower price tag, according to a new report.

According to MarketWatch, Kraft Foods is expected to introduce five-piece packs of Trident and Stride gums, which will cost 50 cents. Additionally, confectioner Wrigley, which is owned by Mars, is expected to roll out smaller and more affordable chewing gum in 2012.

Kraft's gum portfolio includes Dentyne, in addition to Trident and Stride. Wrigley produces such brands as Big Red, Doublemint, Extra and more.

October 11, 2011

ReportersNotebook — Consumables, 10/10/11

T.G.I. Friday’s has launched new Entrées for One frozen meals, which include nine varieties.

SUPPLIER NEWS — T.G.I. Friday’s has launched new Entrées for One frozen meals, which include nine varieties: sizzling chicken fajitas, sizzling steak fajitas, grilled chicken mac and cheese, prime rib stroganoff, chicken and broccoli alfredo, loaded chicken and cheese, Cajun-style chicken alfredo, sesame orange chicken, and creamy chicken pasta carbonara. The frozen entrées carry a suggested retail price of $3.99. 