Content about Kraft Foods

February 24, 2014

Oscar Mayer, a Kraft Foods Group brand, announced the introduction of the new P3 Portable Protein Pack, which the company designed for active consumers looking for a snack to help get them through the day.

MADISON, Wis. — Oscar Mayer, a Kraft Foods Group brand, announced the introduction of the new P3 Portable Protein Pack, which the company designed for active consumers looking for a snack to help get them through the day.

The company says the new protein packs are positioned to become a major item in the protein-snacking category, which has enjoyed growth thanks to consumer desires for protein-filled snacks like Greek yogurt and protein bars. The on-the-go packs are made of three brands: Oscar Mayer Selects Meats, Kraft Natural Cheeses and Planters Nuts.

August 22, 2013

Revolution Foods, a company founded and run by two moms, is introducing new Meal Kits, a product the company hopes will revolutionize the convenient meal category.

OAKLAND, Calif.

July 23, 2013

IRI on Tuesday named Richard Lenny chairman of its board of directors. Lenny succeeds Lawrence Benjamin, who will remain a member of the board and a senior adviser.

CHICAGO — IRI on Tuesday named Richard Lenny chairman of its board of directors. Lenny succeeds Lawrence Benjamin, who will remain a member of the board and a senior adviser.

May 31, 2013

A group of 16 food and beverage suppliers, including PepsiCo, Kraft Foods and General Mills, has exceeded its goal of reducing trillions of calories from foods in the marketplace ahead of schedule, the group announced this week.

WASHINGTON — A group of 16 food and beverage suppliers, including PepsiCo, Kraft Foods and General Mills, has exceeded its goal of reducing trillions of calories from foods in the marketplace ahead of schedule, the group announced this week.

May 29, 2013

Tassimo, the single-serve home brewing system, announced its new seasonal flavor offering of Sweet Black Iced Tea.

GLENVIEW, Ill. — Tassimo, the single-serve home brewing system, announced today its new seasonal flavor offering of Sweet Black Iced Tea. Tassimo Sweet Black Iced Tea will be available in June in select retail stores and online at tassimodirect.com. Sweet Black Iced Tea is the newest addition to the Tassimo Tea Bar line of products and enhances the growing assortment of Tassimo single-serve beverage options.

April 15, 2013

Kool-Aid, a Kraft Foods brand, announced the launch of a new multimedia campaign to reintroduce the company's iconic Kool-Aid Man "spokespitcher" that will coincide with the release of a new liquid drink mix available on store shelves now.

NORTHFIELD, Ill. — Kool-Aid, a Kraft Foods brand, announced today the launch of a new multimedia campaign to reintroduce the company's iconic Kool-Aid Man "spokespitcher" that will coincide with the release of a new liquid drink mix available on store shelves now.

April 9, 2013

Philadelphia Cream Cheese is looking to broaden its appeal with the launch of new cream cheese products this spring.

GLENVIEW, Ill. — Philadelphia Cream Cheese is looking to broaden its appeal with the launch of new cream cheese products this spring.

Spicy Jalapeno is the newest flavor of cream cheese spread from the Philadelphia company. This new cream cheese flavor is made with real jalapenos and adds a hint of heat to a bagel, sandwiches, flatbreads and dips.

February 13, 2013

Crystal Light Liquid is sweetened with a blend of non-nutritive sweeteners and is caffeine-free, gluten-free, sugar-free and has zero calories.

GLENVIEW, Ill. — Kraft Foods announced this week a new addition to its Crystal Light line of low-calorie drink mixes, Crystal Light Liquid. Crystal Light Liquid is sweetened with a blend of non-nutritive sweeteners and is caffeine-free, gluten-free, sugar-free and has zero calories.

January 23, 2013

Kraft Foods is adding to their line of flavored water enhancers with two flavors of Mio Fit, a portable liquid water enhancer with B vitamins and electrolytes, and has planned the brands first-ever Super Bowl spot to run during the third quarter of Super Bowl XVLII on Feb. 3.

NEW YORK — Kraft Foods is adding to their line of flavored water enhancers with two flavors of Mio Fit, a portable liquid water enhancer with B vitamins and electrolytes, and has planned the brands first-ever Super Bowl spot to run during the third quarter of Super Bowl XVLII on Feb. 3.

December 27, 2012

Kraft will introduce more than 40 new products in 2013, the company stated.

 NORTHFIELD, Ill. — Kraft will introduce more than 40 new products in 2013, the company stated. This is the first comprehensive new products launch since Kraft became an independent public company in October. In keeping with the company's initiative to offer consumers good, better and best choices, Kraft is using its iconic brands and successful new platforms to deliver innovation across multiple categories. While some new products are hitting store shelves now, others debut in early 2013.

November 26, 2012

Brynwood Partners VI on Monday announced that it has sold its Balance Bar Company, which manufactures nutrition and energy bars, to NBTY.

GREENWICH, Conn. — Brynwood Partners VI on Monday announced that it has sold its Balance Bar Company, which manufactures nutrition and energy bars, to NBTY. 

November 15, 2012

After several lackluster years, cookie sales were up in 2011 and are likely to show slight gains this year.

After several lackluster years, cookie sales were up in 2011 and are likely to show slight gains this year. The category was buoyed largely by sales of basic cookies, according to a recent report from Mintel, while premium cookie sales were hurt by a tight economy and increased media attention on America’s obesity epidemic. Mintel forecasts more growth for the premium segment from 2013 to 2016.


November 15, 2012

Kimberly-Clark has announced the appointment of former Kraft Foods executive Michael Hsu as president of North America consumer products, succeeding Robert Abernathy, who announced his intent to retire after more than 30 years with the company.

DALLAS — Kimberly-Clark has announced the appointment of former Kraft Foods executive Michael Hsu as president of North America consumer products, succeeding Robert Abernathy, who announced his intent to retire after more than 30 years with the company. 

Abernathy will remain with K-C through 2013 to oversee the European strategic changes announced last month in K-C's earnings call. Abernathy and Hsu will report to chairman and CEO Thomas Falk.

November 7, 2012

Kraft Foods Group on Wednesday announced that new product sales, increased advertising investment and improved productivity have contributed to profit gains for the quarter ended Sept. 30.

NORTHFIELD, Ill. – Kraft Foods Group on Wednesday announced that new product sales, increased advertising investment and improved productivity have contributed to profit gains for the quarter ended Sept. 30.

October 3, 2012

Kraft Foods officially changed its name to Mondelez International after spinning off its North American grocery business on Oct. 1.

NEW YORK — Kraft Foods officially changed its name to Mondelez International after spinning off its North American grocery business on Oct. 1.

On Wednesday, the company, led by chairman and CEO Irene Rosenfeld, rang the NASDAQ opening bell to mark the second day of trading under the company's new ticker symbol "MDLZ."

September 26, 2012

Kraft Foods is on track to complete a three-year initiative to reduce sodium by an average of 10% across its North American portfolio by the end of 2012.

NORTHFIELD, Ill. — Kraft Foods is on track to complete a three-year initiative to reduce sodium by an average of 10% across its North American portfolio by the end of 2012.

Kraft Foods' sodium reduction efforts reach across the company's North American product portfolio, including Kraft grated parmesan cheese, Breakstone's 2% cottage cheese and Oscar Mayer bacon. Many other Kraft Foods products, the results far exceeded this goal, including:

  • Kraft original BBQ sauce, 40%;

September 20, 2012

Stride gum is inviting teenage consumers to embrace their individuality with the launch of new ID gum.

NEW YORK — Stride gum is inviting teenage consumers to embrace their individuality with the launch of new ID gum.

The core of the ID gum brand focuses on the teen experience, believing it's better to explore individuality by staying open-minded rather than define themselves with a single identity, parent company Kraft Foods said. The gum is packaged in a sleek, innovative folding pack that features a magnetic closure. Once unwrapped, the pack reveals original artwork sourced from young emerging artists from around the world (there are 18 designs in total).

September 7, 2012

Speaking this week at the Barclays Capital Back-to-School Consumer Conference, Kraft Foods chairman and CEO Irene Rosenfeld outlined how the soon-to-debut global snacks company Mondelez International is "uniquely positioned to win in the marketplace."

BOSTON — Speaking this week at the Barclays Capital Back-to-School Consumer Conference, Kraft Foods chairman and CEO Irene Rosenfeld outlined how the soon-to-debut global snacks company Mondelez International is "uniquely positioned to win in the marketplace."

September 7, 2012

The future North American grocery business of Kraft Foods will deliver steady and profitable top-line growth, consistent bottom-line growth and a superior dividend payout, according to the business's future executive team.

BOSTON — The future North American grocery business of Kraft Foods will deliver steady and profitable top-line growth, consistent bottom-line growth and a superior dividend payout, according to the business's future executive team.

August 23, 2012

Confectionary, food and beverage conglomerate Kraft Foods is selling part of its natural-food products line, Back to Nature, to private-equity firm Brynwood Partners.

Confectionary, food and beverage conglomerate Kraft Foods is selling part of its natural food products line, Back to Nature, to private-equity firm Brynwood Partners.

While Kraft has sold two other brands to Brynwood, it’s keeping a minority stake — reported to be between a quarter and a half, according to Dow Jones— in the Back to Nature line, which currently includes crackers, cookies, granola and trail mixes that contain less-processed ingredients.

August 17, 2012

Kraft Foods has added new flavors to a breakfast line marketed under its BelVita brand.

EAST HANOVER, N.J. — Kraft Foods has added new flavors to a breakfast line marketed under its BelVita brand.

BelVita breakfast biscuits now are available chocolate and cinnamon brown sugar varieties. The current lineup includes blueberry, golden oat and apple cinnamon varieties.

August 15, 2012

Kraft Foods' board of directors approved the spinoff of its North American grocery business.

NORTHFIELD, Ill. — Kraft Foods' board of directors approved the spinoff of its North American grocery business.

Kraft Foods will complete the spinoff of its North American grocery business on Oct. 1 through a pro rata dividend of all outstanding shares of Kraft Foods Group common stock it owns to its shareholders of record as of the close of business on Sept. 19.

August 13, 2012

Oreo is at the halfway point of its 100-day campaign that aims to illustrate moments that are making history today through the eyes of the brand.

EAST HANOVER, N.J. — Oreo is at the halfway point of its 100-day campaign that aims to illustrate moments that are making history today through the eyes of the brand.

August 3, 2012

Kraft Foods has appointed a new EVP strategy.

NORTHFIELD, Ill. — Kraft Foods has appointed a new EVP strategy.

The company said Tracey Belcourt, who officially joins the company next month, will lead the strategy function and mergers and acquisition activities for Kraft's global snacks company, Mondelez International, following the expected spinoff of Kraft's North American grocery business on Oct. 1. In this role, Belcourt will report to Kraft Foods chairman and CEO Irene Rosenfeld, with responsibility for evolving and implementing the company's growth strategy.

July 31, 2012

The charitable arm of Kraft Foods and Feeding America are rolling out 10 new mobile pantry vehicles to reach those hardest hit with food insecurity.

NORTHFIELD, Ill. — The charitable arm of Kraft Foods and Feeding America are rolling out 10 new mobile pantry vehicles to reach those hardest hit with food insecurity.