Content about Kraft Foods

NORTHFIELD, Ill. — Kool-Aid, a Kraft Foods brand, announced today the launch of a new multimedia campaign to reintroduce the company's iconic Kool-Aid Man "spokespitcher" that will coincide with the release of a new liquid drink mix available on store shelves now.

GLENVIEW, Ill. — Kraft Foods announced this week a new addition to its Crystal Light line of low-calorie drink mixes, Crystal Light Liquid. Crystal Light Liquid is sweetened with a blend of non-nutritive sweeteners and is caffeine-free, gluten-free, sugar-free and has zero calories.

 NORTHFIELD, Ill. — Kraft will introduce more than 40 new products in 2013, the company stated. This is the first comprehensive new products launch since Kraft became an independent public company in October. In keeping with the company's initiative to offer consumers good, better and best choices, Kraft is using its iconic brands and successful new platforms to deliver innovation across multiple categories. While some new products are hitting store shelves now, others debut in early 2013.

After several lackluster years, cookie sales were up in 2011 and are likely to show slight gains this year. The category was buoyed largely by sales of basic cookies, according to a recent report from Mintel, while premium cookie sales were hurt by a tight economy and increased media attention on America’s obesity epidemic. Mintel forecasts more growth for the premium segment from 2013 to 2016.


NORTHFIELD, Ill. – Kraft Foods Group on Wednesday announced that new product sales, increased advertising investment and improved productivity have contributed to profit gains for the quarter ended Sept. 30.

NORTHFIELD, Ill. — Kraft Foods is on track to complete a three-year initiative to reduce sodium by an average of 10% across its North American portfolio by the end of 2012.

Kraft Foods' sodium reduction efforts reach across the company's North American product portfolio, including Kraft grated parmesan cheese, Breakstone's 2% cottage cheese and Oscar Mayer bacon. Many other Kraft Foods products, the results far exceeded this goal, including:

• Kraft original BBQ sauce, 40%;

BOSTON — Speaking this week at the Barclays Capital Back-to-School Consumer Conference, Kraft Foods chairman and CEO Irene Rosenfeld outlined how the soon-to-debut global snacks company Mondelez International is "uniquely positioned to win in the marketplace."

Confectionary, food and beverage conglomerate Kraft Foods is selling part of its natural food products line, Back to Nature, to private-equity firm Brynwood Partners.

While Kraft has sold two other brands to Brynwood, it’s keeping a minority stake — reported to be between a quarter and a half, according to Dow Jones— in the Back to Nature line, which currently includes crackers, cookies, granola and trail mixes that contain less-processed ingredients.

NORTHFIELD, Ill. — Kraft Foods' board of directors approved the spinoff of its North American grocery business.

Kraft Foods will complete the spinoff of its North American grocery business on Oct. 1 through a pro rata dividend of all outstanding shares of Kraft Foods Group common stock it owns to its shareholders of record as of the close of business on Sept. 19.

NORTHFIELD, Ill. — Kraft Foods has appointed a new EVP strategy.

The company said Tracey Belcourt, who officially joins the company next month, will lead the strategy function and mergers and acquisition activities for Kraft's global snacks company, Mondelez International, following the expected spinoff of Kraft's North American grocery business on Oct. 1. In this role, Belcourt will report to Kraft Foods chairman and CEO Irene Rosenfeld, with responsibility for evolving and implementing the company's growth strategy.

NORTHFIELD, Ill., and AIRPORT CITY, Israel — Kraft Foods and SodaStream have expanded their strategic partnership.

The companies said that their co-branded portfolio now will include Kraft Foods' Kool-Aid brand and initially will include cherry, grape and tropical punch flavors. Terms of the deal were not disclosed.