Content about Kit Crawford

April 25, 2013

Clif Bar on Wednesday promoted Kevin Cleary, president and COO, to CEO.

EMERYVILLE, Calif. — Clif Bar on Wednesday promoted Kevin Cleary, president and COO, to CEO. In his new role as CEO, Cleary will focus on expanding Clif Bar’s growth in the sports nutrition and healthy snacks category while continuing to lead the company’s day-to-day business operations.

Owners Gary Erickson and Kit Crawford will continue as co-chairs of Clif Bar's board of directors.

May 31, 2012

Clif Bar on Thursday introduced its Clif Kit’s Organic line, featuring snack bars made with 100% organic fruit and nuts.

EMERYVILLE, Calif. — Clif Bar on Thursday introduced its Clif Kit’s Organic line, featuring snack bars made with 100% organic fruit and nuts.

The line was inspired by Kit Crawford, co-CEO of Clif Bar. Each bar contains just a handful of ingredients and is gluten-, soy- and dairy-free. The snack bar will be available in four flavors — berry almond, cashew, chocolate almond coconut and peanut butter.

Suggested retail price for the bars is $1.59.