Content about Kevin Crociata

October 2, 2012
P&G expands Pantene portfolio with new Expert Collection hair care lines

Procter & Gamble has introduced its Pantene Expert Collection, which addresses the needs of both aging hair and extreme hair damage.

CINCINNATI — Procter & Gamble has introduced its Pantene Expert Collection, which addresses the needs of both aging hair and extreme hair damage.

April 27, 2012
Celebrity Zooey Deschanel to represent Pantene's Beautiful Lengths collection

Procter & Gamble’s Pantene has named Zooey Deschanel, whose signature blunt bangs and quirky vintage wardrobe have inspired style makeovers across the country, as a celebrity ambassador.

CINCINNATI — Procter & Gamble’s Pantene has named Zooey Deschanel, whose signature blunt bangs and quirky vintage wardrobe have inspired style makeovers across the country, as a celebrity ambassador.

The Golden Globe and Grammy nominated performer will appear in the brand’s newest campaign supporting the Pantene Beautiful Lengths collection beginning in August. Deschanel will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach.

January 12, 2011
Tide Loads of Hope partners with American Red Cross

Tide announced that its mobile laundry program has developed a partnership with the American Red Cross to further expand its disaster relief efforts.

CINCINNATI — Tide announced that its mobile laundry program has developed a partnership with the American Red Cross to further expand its disaster relief efforts.

Each year, Tide Loads of Hope will donate funds to support Red Cross global disaster relief efforts to assist in places where Tide Loads of Hope might not otherwise be able to help, Tide said. In the event of a disaster within the United States, the Red Cross will offer the Tide Loads of Hope team its on-the-ground, expert counsel to help the team provide the most effective relief response.