NEW YORK — Vogue International's Organix hair care brand is expanding its portfolio with the new Ever Straight Brazilian keratin therapy collection, an at-home hair straightening system.
Made with the same scent as the Organix nourishing coconut milk collection, the blend of organic cocoa nut oil with keratin proteins promises to strengthen and soften the hair, while organic avocado oils and cocoa butter smooth the cuticle for straight, strong tresses, according to the company.