Content about Kellogg

February 2, 2012

In an effort to call out its lineup of heart-healthy cereals, Kellogg announced it will add a new front-of-pack label to nine brands.

BATTLE CREEK, Mich. — In an effort to call out its lineup of heart-healthy cereals, Kellogg announced it will add a new front-of-pack label to nine brands.

The company said the "Kellogg's Heart Healthy Selection" logo will appear on such cereal varieties as Raisin Bran, All Bran, Smart Start and Kellogg's FiberPlus, to remind consumers they have a choice when it comes to eating for their heart.

January 18, 2012

As part of its "Love Your Cereal" initiative, Kellogg's announced that it has partnered with the National Milk Mustache Got Milk? campaign.

BATTLE CREEK, Mich. — As part of its "Love Your Cereal" initiative, Kellogg's announced that it has partnered with the National Milk Mustache Got Milk? campaign.

The company said its popular cereal characters — including Rice Krispies characters Snap!, Crackle! and Pop!, Mini from Frosted Mini Wheats and Frosted Flakes' Tony the Tiger — will appear in their first-ever "milk mustache" ad to emphasize the consumption of cereal and milk as a healthy way to start the day.

October 17, 2011

Kellogg recently was recognized for the strength of its company, its brands and corporate responsibility efforts.

BATTLE CREEK, Mich. — Kellogg recently was recognized for the strength of its company, its brands and corporate responsibility efforts.

Honors this year for Kellogg included:

  • Interbrand Annual Top 100 Global Brands: Kellogg ranked No. 34. Interbrand said that brand value is assessed by financial performance of the branded products or services, the role of the brand in the purchase decision process, and the strength of the brand to continue to secure earnings for a company;

October 11, 2011

Sales in the digestives aisle going forward look positive, especially as an aging population begins paying closer attention to healthy diets, including the right amount of dietary fiber to keep things “regular” and supplementation with probiotics for overall digestive health.


Sales in the digestives aisle going forward look positive, especially as an aging population begins paying closer attention to healthy diets, including the right amount of dietary fiber to keep things “regular” and supplementation with probiotics for overall digestive health.


August 19, 2011

Americans that suffer from diabetes and/or hypertension are at risk of developing a common type of glaucoma, according to researchers at the University of Michigan Kellogg Eye Center.

NEW YORK — Americans that suffer from diabetes and/or hypertension are at risk of developing a common type of glaucoma, according to researchers at the University of Michigan Kellogg Eye Center.

July 25, 2011

Sales in the digestives aisle going forward look positive, especially as an aging population begins paying closer attention to healthy diets, including the right amount of dietary fiber to keep things “regular” and supplementation with probiotics for overall digestive health. 


Sales in the digestives aisle going forward look positive, especially as an aging population begins paying closer attention to healthy diets, including the right amount of dietary fiber to keep things “regular” and supplementation with probiotics for overall digestive health. 


June 23, 2011

Americans still believe that breakfast is the most important meal of the day, although many find it difficult to eat breakfast due to hectic schedules, according to a survey sponsored by Kellogg's.

BATTLE CREEK, Mich. — Americans still believe that breakfast is the most important meal of the day, although many find it difficult to eat breakfast due to hectic schedules, according to a survey sponsored by Kellogg's.

The survey, which consisted of more than 14,000 respondents across varying ethnicities, income levels, geographic regions and ages, found that while more than half (54%) of all adult respondents would like to eat breakfast every day, in reality only one-third (34%) actually do.

May 31, 2011

Kellogg's has committed an additional $250,000 to disaster relief efforts in the Midwest and South, the company said.

BATTLE CREEK, Mich. — Kellogg's has committed an additional $250,000 to disaster relief efforts in the Midwest and South, the company said.

The funds, which were donated from Kellogg's Corporate Citizenship Fund to the American Red Cross, build on the company's donation of $400,000 cash and its product commitment to hunger relief charity Feeding America to benefit disaster victims.

May 19, 2011

Kellogg's announced that seven of its U.S. cookie and cracker bakeries have earned the U.S. Environmental Protection Agency's Energy Star certification.

BATTLE CREEK, Mich. — Kellogg's announced that seven of its U.S. cookie and cracker bakeries have earned the U.S. Environmental Protection Agency's Energy Star certification.

The seven Kellogg's facilities represent more than half of the 13 EPA-recognized U.S. cookie and cracker bakeries from multiple companies.

The certification builds on Kellogg's commitment to reduce energy use and greenhouse gas emissions by 15% to 20% by 2015.

May 11, 2011

Consumers with celiac disease and gluten sensitivity now can add a popular cereal brand to their diet.

BATTLE CREEK, Mich. — Consumers with celiac disease and gluten sensitivity now can add a popular cereal brand to their diet.

Kellogg's said that its Rice Krispies brand will tout a gluten-free version, which will hit store shelves in June, carrying the same suggested retail price as original Rice Krispies. Each serving of the new gluten-free cereal contains 120 calories, less than 1 g of sugar, 1 g each of fat and fiber, 3 g of protein and 190 mg of sodium.

The introduction marks Kellogg's first-ever gluten-free cereal.

April 22, 2011

Kellogg's said that nearly half of its facilities worldwide send 5% or less of waste they generate to landfill, an achievement announced in the company's third global corporate responsibility report.

BATTLE CREEK, Mich. — Kellogg's said that nearly half of its facilities worldwide send 5% or less of waste they generate to landfill, an achievement announced in the company's third global corporate responsibility report.

The company, which released the report on Earth Day, said its reduction in waste sent to landfill was achieved through diligent efforts at each of its facilities, in addition to increased partnerships with recyclers. Overall, Kellogg's has reduced its waste sent to landfill by 51% since 2005, keeping the company on track with its 2015 goal.

April 20, 2011

Catalina Marketing has joined the growing world of online coupons with the development of its Coupon Network by Catalina, which promises to offer shoppers unique savings and coupons.

NEW YORK — Catalina Marketing has joined the growing world of online coupons with the development of its Coupon Network by Catalina, which promises to offer shoppers unique savings and coupons.

Brands with current offers on the site — located at CouponNetwork.com — include Nestlé, Kellogg, Fisher-Price and Johnson & Johnson.

April 15, 2011

A former PepsiCo executive has joined Kellogg's as its new SVP global supply chain.

BATTLE CREEK, Mich. — A former PepsiCo executive has joined Kellogg's as its new SVP global supply chain.

Steven Sterling, who most recently served as group VP operations for Pepsi's Frito-Lay division, joined Kellogg's on Friday. He will serve as a member of the company's executive leadership team and report to Kellogg president and CEO John Bryant.

April 13, 2011

Kellogg's has brought together its FiberPlus and Eggo brands.

BATTLE CREEK, Mich. — Kellogg's has brought together its FiberPlus and Eggo brands.

New Eggo FiberPlus waffles offer a satisfying 35% of the daily recommended value in every serving, Kellogg's said. The new waffles will be available in buttermilk and chocolate chip varieties.

"Eggo FiberPlus Waffles offer a simply delicious taste that consumers have come to expect from Eggo. Now they also provide the added nutrition benefits of fiber," said Cathy Schneck, VP marketing at Kellogg Frozen Foods.

March 16, 2011

Kellogg's announced its donation to the American Red Cross to support disaster relief efforts in Japan.

BATTLE CREEK, Mich. — Kellogg's announced its donation to the American Red Cross to support disaster relief efforts in Japan.

The funds, which total $500,000, include equal amounts of cash and product, and are designated to support the efforts of the Japanese Red Cross Society. The cash donation is being made by Kellogg's Corporate Citizenship Fund.

March 8, 2011

Kellogg's has teamed up with nonprofit and volunteer network Action for Healthy Kids to launch the Share Your Breakfast program, designed to encourage Americans to help children who might otherwise go without breakfast.

BATTLE CREEK, Mich. — Kellogg's has teamed up with nonprofit and volunteer network Action for Healthy Kids to launch the Share Your Breakfast program, designed to encourage Americans to help children who might otherwise go without breakfast.

From now until July 31, Kellogg's and Action for Healthy Kids — whose goal is to fight childhood obesity and undernourishment by helping schools become healthier places — are asking consumers to either share a breakfast photo or description in a variety of ways, including:

March 3, 2011

Kellogg's Special K brand has created decadent cereal bars with weight-conscious consumers in mind.

BATTLE CREEK, Mich. — Kellogg's Special K brand has created decadent cereal bars with weight-conscious consumers in mind.

The new Special K dessert-inspired cereal bars are available in Chocolatey Chip Cookie and Raspberry Cheesecake varieties. Additionally, the brand has added fiber to the following cereal bars:

  • Special K Chocolatey Drizzle;

  • Special K Chocolatey Pretzel;

  • Special K Honey Nut;

  • Special K Peaches & Berries;

February 18, 2011

SUPPLIER NEWS — Australian winemaker Daryl Groom and Walgreens have launched a new table wine blend in line with American Heart Month. Colby Red, which was developed in partnership with Treasury Wine Estates, is dedicated to raising awareness for heart disease. The wine is named after Groom’s son, who was born with a hole in his heart and has undergone multiple surgeries to treat the defect.

February 17, 2011

Kellogg's is emphasizing its fiber-rich cereals, following the release of a study that examined the link between dietary fiber from grains and the lower risk of death from certain diseases in both men and women.

BATTLE CREEK, Mich. — Kellogg's is emphasizing its fiber-rich cereals, following the release of a study that examined the link between dietary fiber from grains and the lower risk of death from certain diseases in both men and women.

January 27, 2011

A Kellogg's cereal that has had success in the United Kingdom is making its way across the Atlantic to U.S. consumers.

BATTLE CREEK, Mich. — A Kellogg's cereal that has had success in the United Kingdom is making its way across the Atlantic to U.S. consumers.

Kellogg's U.S. launch of Crunchy Nut cereal is being supported by the company's latest campaign, "It's Morning Somewhere." The campaign will include television, online and in-store advertising. One of the biggest showcases will be a consumer event featuring a large cuckoo clock to celebrate all time zones, the company said.

January 5, 2011



Sales of diet-aid and weight-loss solutions for the past year have been relatively flat, but a confluence of factors — childhood obesity approaching “epidemic” status combined with the real need to reduce escalating healthcare costs connected to obesity — could become a real driver behind weight-loss products in the coming year. 


January 3, 2011

Kellogg announced a new campaign for its Special K brand, which focuses on emotional gains when achieving weight loss.

BATTLE CREEK, Mich. — Kellogg announced a new campaign for its Special K brand, which focuses on emotional gains when achieving weight loss.

The "What Will You Gain When You Lose" campaign will encourage women to rethink their weight-loss resolutions through television, print and online advertising, as well as an interactive event held at New York's Times Square on Monday.

December 6, 2010

Kellogg's president, CEO and company director David Mackay announced that he will retire from his post, effective Jan. 1.

BATTLE CREEK, Mich. — Kellogg's president, CEO and company director David Mackay announced that he will retire from his post, effective Jan. 1.

The announcement is part of Kellogg's succession plan, which named current COO and board member John Bryant — who joined Kellogg in 1998 — as the company's new president and CEO. Mackay will work closely with Bryant to ensure a smooth transition through March 31, 2011, the company said.

November 15, 2010

Today, American consumers are more focused on the foods they eat. They read labels. They understand the importance of fiber and whole grains. They know the difference between good and bad fats.

November 15, 2010

Now that more drug stores have moved into the grocery business, consumers are gaining more convenient access to food.

As a result, drug stores, which have always been synonymous with health and wellness, also have a tremendous opportunity to meet the nutrition needs of time-starved shoppers by stocking their shelves with healthier foods.

Food manufacturers, like Kellogg, see an opportunity for retail pharmacies to help reinvent the way groceries are merchandised to shoppers and help consumers make better decisions when buying food.