Content about Kellogg

June 14, 2013

The Kellogg Company announced numerous new snack options across the company's various brand groups, including Cheez-It, Kashi, Keebler, Special-K and more.

BATTLE CREEK, Mich. — The Kellogg Company announced on Thursday numerous new snack options across the company's various brand groups, including Cheez-It, Kashi, Keebler, Special-K and more.

The Cheez-It brand is launching new Zingz crackers made with corn masa in two flavors: chipotle cheddar and queso fundido. The Pringles brand is introducing a new spicy variety as well — fiery sweet barbecue.

May 3, 2013

Cereal maker Kellogg is hoping to appeal to adult customers with new breakfast food lines, the company said in announcing its first quarter 2013 earnings.

BATTLE CREEK, Mich. — Cereal maker Kellogg Co. is hoping to appeal to adult customers with new breakfast food lines, the company said in announcing its first quarter 2013 earnings.

In a conference call with financial analysts, CEO John Bryant said the company plans to launch Raisin Bran with omega-3, multi-grain Special K and new additions to the Kashi brand later this year, citing lagging sales in the adult-products segment compared with products aimed at children.

April 4, 2013

Pringles, a Kellogg's brand, announced a new twist on the Pringles potato chips, new Pringles Stix.

BATTLE CREEK, Mich. — Pringles, a Kellogg's brand, announced today a new twist on the Pringles potato chips, new Pringles Stix.

Pringles Stix will be available in three varieties: Honey Butter, Pizza and Cheese.

Pringles Stix are available in an 8-count box of single-serve pouches or a 70-count resealable back of sticks. Each single serve pouch contains less than 100 calories.

They are available now on store shelves.

February 19, 2013

At only 120 calories for 28 chips, Special K Popcorn Chips are a low-calorie option for both celebrities and the everyday consumer, who can enjoy them without the guilt while watching the year's biggest celebrity awards show.

BATTLE CREEK, Mich. — Kellogg's Special K brand has partnered with celebrity nutrition expert Lisa DeFazio to offer consumers tips for guilt-free snacking with snacks like Special K Popcorn Chips. At only 120 calories for 28 chips, Special K Popcorn Chips are a low-calorie option for both celebrities and the everyday consumer, who can enjoy them without the guilt while watching the year's biggest celebrity awards show.

February 13, 2013

Nicole by OPI will produce three custom nail lacquer shades for Kellogg's Special K starting in April under a partnership with the cereal brand.

LOS ANGELES — Nicole by OPI will produce three custom nail lacquer shades for Kellogg's Special K starting in April under a partnership with the cereal brand.

Nicole by OPI said shoppers will have the opportunity to receive three full-size bottles of its nail lacquer by signing up for the Kellogg's Family Rewards program and entering codes from specially marked boxes of Special K products while supplies last.

December 10, 2012

Kellogg has introduced a series of new breakfast food products, the company said Monday.

BATTLE CREEK, Mich. — Kellogg has introduced a series of new breakfast food products, the company said Monday.

November 29, 2012

Kellogg announced a lineup of innovative additions to its most successful brands for 2013, featuring new flavors and healthier options for snacking.


SUPPLIER NEWS — Kellogg announced a lineup of innovative additions to its most successful brands for 2013, featuring new flavors and healthier options for snacking.


November 16, 2012

Kellogg on Thursday announced a lineup of innovative additions to its most successful brands for 2013, featuring new flavors and healthier options for snacking.

BATTLE CREEK, Mich. – Kellogg on Thursday announced a lineup of innovative additions to its most successful brands for 2013, featuring new flavors and healthier options for snacking.

"We are building off these [snack] brands with new products that reflect our deep understanding of people's evolving taste preferences and nutrition needs," said Alan Gravely, SVP marketing and innovation for Kellogg Snacks.

October 9, 2012

Dasani has introduced Dasani Drops, a zero-calorie liquid beverage enhancer that allows people to add a burst of flavor to their water, the company said.

SUPPLIER NEWS — Dasani has introduced Dasani Drops, a zero-calorie liquid beverage enhancer that allows people to add a burst of flavor to their water, the company said. Packaged in a squeezable 1.9-fl.-oz. bottle with a flip-top cap, the product comes in strawberry kiwi, pink lemonade, pineapple coconut and mixed berry flavors, and will be available at stores nationwide in October. 


September 24, 2012

Kellogg's is celebrating fall with a new lineup of products.

BATTLE CREEK, Mich. — Kellogg's is celebrating fall with a new lineup of products.

September 17, 2012

Kellogg's has boosted its Special K portfolio.

BATTLE CREEK, Mich. — Kellogg's has boosted its Special K portfolio.

Building on the success of the brand's cracker chips, Special K has launched popcorn chips. Available in two varieties (butter and sweet and salty), the new chips are made with 100% real milled corn for a light and crispy texture. Each 28-chip serving has 120 calories and 2 g of total fat.

August 9, 2012

Kellogg's is honoring the U.S. women's gymnastics team by debuting limited-edition boxes of Corn Flakes this fall.

BATTLE CREEK, Mich. — Kellogg's is honoring the U.S. women's gymnastics team by debuting limited-edition boxes of Corn Flakes this fall.

The box will feature team members Gabby Douglas, McKayla Maroney, Aly Raisman, Kyla Ross and Jordyn Wieber, who collectively won the gold medal in the women's team competition at the 2012 Olympic Games in London. Kellogg's, an official sponsor of the United States Olympic Committee and USA Gymnastics, said the limited-edition boxes will hit retail shelves this fall.

August 3, 2012

Kellogg's announced that it is rolling out special-edition boxes of Corn Flakes featuring U.S. gymnast Gabby Douglas, who won the gold medal at the 2012 Olympic Games in London.

BATTLE CREEK, Mich. — Kellogg's announced that it is rolling out special-edition boxes of Corn Flakes featuring U.S. gymnast Gabby Douglas, who won the gold medal at the 2012 Olympic Games in London.

"We are proud to support the potential of our young athletes and our amazing team of U.S. gymnasts," Kellogg's SVP morning foods Doug VanDeVelde said. "Over the course of the past week, we have all shared in the thrilling moments and passion of USA Gymnastics, and we are excited to bring that into the homes of families across the country."

May 31, 2012

Kellogg's announced that it has completed its acquisition of Procter & Gamble's Pringles business, a deal valued at nearly $2.7 billion.

BATTLE CREEK, Mich. — Kellogg's announced that it has completed its acquisition of Procter & Gamble's Pringles business, a deal valued at nearly $2.7 billion.

The transaction, which was first announced in mid-February, further strengthens Kellogg's competitive position in global snacks as it nearly triples the size of the company's international snacks business, with Pringles sales totaling $1.5 billion across more than 140 countries.

May 14, 2012

Kellogg's is updating its 106-year-old brand.

BATTLE CREEK, Mich. — Kellogg's is updating its 106-year-old brand.

"Ensuring that an iconic and hugely successful 106-year-old consumer brand is as relevant today as when it was first launched is no easy feat," Kellogg's chief marketing officer Mark Baynes said. "Refreshing the Kellogg's brand, which has been trusted by generations of consumers, required careful research and thinking, and these changes help us better convey our brand's purpose and values to today's consumers."

May 14, 2012

New research that will appear in the upcoming issue of the Journal of Marketing Research explores consumer sentiment over the extension of a premium brand outside of its typical category.

NEW YORK — New research that will appear in the upcoming issue of the Journal of Marketing Research explores consumer sentiment over the extension of a premium brand outside of its typical category.

April 21, 2012

The Revlon Party and the First Dance Party — sponsored by Energizer, Hallmark and Kellogg — were among the events Friday night at the 2012 NACDS Annual Meeting in Palm Beach, Fla.

The Revlon Party and the First Dance Party — sponsored by Energizer, Hallmark and Kellogg — were among the events Friday night at the 2012 NACDS Annual Meeting in Palm Beach, Fla.

April 18, 2012

Kellogg's has unveiled its "From Great Starts Come Great Things" campaign, which celebrates how U.S. Olympians became the athletes they are today.

BATTLE CREEK, Mich. — Kellogg's has unveiled its "From Great Starts Come Great Things" campaign, which celebrates how U.S. Olympians became the athletes they are today.

April 13, 2012

Anheuser-Busch’s Michelob Ultra brand has launched a new iced tea and lemonade-flavored alcohol beverage that’s inspired by the golf course.

SUPPLIER NEWS — Anheuser-Busch’s Michelob Ultra brand has launched a new iced tea and lemonade-flavored alcohol beverage that’s inspired by the golf course. New Ultra 19th Hole light tea and lemonade is a lighter alternative to traditional flavored malt beverages, the company said. Ultra 19th Hole is available in single-serve and four-packs of 16-oz. cans.


April 2, 2012

Kellogg's has announced the debut of its latest Crunchy Nut cereal.

BATTLE CREEK, Mich. — Kellogg's has announced the debut of its latest Crunchy Nut cereal.

New Crunchy Nut caramel nut cereal, which features golden corn flakes drizzled with caramel flavor and topped with real peanuts, now is available at stores nationwide.

Kellogg's Crunchy Nut cereal also is available in roasted nut and honey and golden honey nut varieties, Kellogg's said.

March 20, 2012

Kellogg's has expanded its Special K line to include granola bars.

BATTLE CREEK, Mich. — Kellogg's has expanded its Special K line to include granola bars.

Available in dark chocolate and chocolatey peanut butter, new Special K granola bars offer consumers managing their weight to enjoy a snack that offers great taste and nutritional benefits. Each bar touts 110 calories, 3g of fat, 4g of fiber and 4g of protein.

February 23, 2012

Kellogg's announced the rollout of nearly two dozen products in the United States, including new additions to its cereals, snacks and frozen foods portfolios.

BATTLE CREEK, Mich. — Kellogg's announced the rollout of nearly two dozen products in the United States, including new additions to its cereals, snacks and frozen foods portfolios.

For the cereal category, Kellogg's has introduced the following items:

  • Krave cereal, which features a multigrain shell with a chocolate inside. Available in chocolate and double chocolate, the cereal already has distribution in Europe;

  • Crunchy Nut Caramel Nut cereal, the newest addition to the Crunchy Nut brand;

February 22, 2012

Sales of hot and cold breakfast cereals have been flat. “Consumers are faced with many breakfast options each day,” said David Browne, senior analyst at Mintel International Group.

Sales of hot and cold breakfast cereals have been flat. “Consumers are faced with many breakfast options each day,” said David Browne, senior analyst at Mintel International Group. “While most do eat breakfast, it may mean a cereal/snack bar, yogurt, eggs, toast/bagels, baked goods or fast food restaurant options.” The popularity of egg-based breakfast sandwiches, particularly those available at fast food outlets, has surged. Consumers increasingly are buying breakfast outside the home.

February 17, 2012

Jelly Belly 
is expanding its Chocolate Dips line to include a new sweet flavor. The company said its strawberry flavor will be available in a 2.8-oz. bag.

SUPPLIER NEWS — Jelly Belly 
is expanding its Chocolate Dips line to include a new sweet flavor. The company said its strawberry flavor will be available in a 2.8-oz. bag. The family of Jelly Bean Chocolate Dips also includes coconut, mint, orange, raspberry and Very Cherry flavors.


February 15, 2012

Kellogg's is fortifying its snacks business by purchasing Procter & Gamble's Pringles business for nearly $2.7 billion.

BATTLE CREEK, Mich. — Kellogg's is fortifying its snacks business by purchasing Procter & Gamble's Pringles business for nearly $2.7 billion.

The companies expect to complete the transaction in the summer of 2012, pending necessary regulatory approvals.

The announcement follows last year's agreement between P&G and Diamond Foods through which Diamond Foods would acquire Pringles for $2.35 billion. The deal was delayed "to allow Diamond Foods to complete an accounting investigation."