Content about Kellogg Company

June 14, 2013

The Kellogg Company announced numerous new snack options across the company's various brand groups, including Cheez-It, Kashi, Keebler, Special-K and more.

BATTLE CREEK, Mich. — The Kellogg Company announced on Thursday numerous new snack options across the company's various brand groups, including Cheez-It, Kashi, Keebler, Special-K and more.

The Cheez-It brand is launching new Zingz crackers made with corn masa in two flavors: chipotle cheddar and queso fundido. The Pringles brand is introducing a new spicy variety as well — fiery sweet barbecue.

June 6, 2013

The Kellogg Company is adding new Special K Nourish hot cereal and bars, and Kellogg's To Go breakfast shakes to its line of breakfast options.

BATTLE CREEK, Mich. — The Kellogg Company is adding new Special K Nourish hot cereal and bars, and Kellogg's To Go breakfast shakes to its line of breakfast options.

"Special K Nourish hot cereal and bars are specifically designed for people who are seeking positive nutrition to help manage their weight," said Doug VanDeVelde, senior vice president, Kellogg Morning Foods. "These consumers are focused on eating better, not just eating less."

May 28, 2013

Kashi, a natural food and lifestyle company, announced the addition of two new Steam Meal varieties: Kashi Three Cheese Ravioli and Kashi Mushroom and Asparagus Risotto.

BATTLE CREEK, Mich. — Kashi, a natural food and lifestyle company, today announced the addition of two new Steam Meal varieties: Kashi Three Cheese Ravioli and Kashi Mushroom and Asparagus Risotto. Made with the signature Kashi seven whole grain blend and tasty flavor combinations, the new vegetarian Steam Meals offer two servings per bag and provide a convenient and nourishing alternative when a from-scratch meal isn't an option.

May 16, 2013

MorningStar Farms, a Kellogg Company brand, today announced the addition of a Mediterranean-style veggie burger to the company's line of meatless burgers.

BATTLE CREEK, Mich. — MorningStar Farms, a Kellogg Company brand, today announced the addition of a Mediterranean-style veggie burger to the company's line of meatless burgers.

 

May 3, 2013

Cereal maker Kellogg is hoping to appeal to adult customers with new breakfast food lines, the company said in announcing its first quarter 2013 earnings.

BATTLE CREEK, Mich. — Cereal maker Kellogg Co. is hoping to appeal to adult customers with new breakfast food lines, the company said in announcing its first quarter 2013 earnings.

In a conference call with financial analysts, CEO John Bryant said the company plans to launch Raisin Bran with omega-3, multi-grain Special K and new additions to the Kashi brand later this year, citing lagging sales in the adult-products segment compared with products aimed at children.

February 20, 2013

Kashi, a natural food and lifestyle company, announced today its new Kashi Chicken and Chipotle BBQ Steam Meal and Italian Vegetable Medley Pasta Steam Meal, two additions to Kashi's Steam Meal line.

LA JOLLA, Calif. — Kashi, a natural food and lifestyle company, announced today its new Kashi Chicken and Chipotle BBQ Steam Meal and Italian Vegetable Medley Pasta Steam Meal, two additions to Kashi's Steam Meal line. The new entrees provide a meal for two people in each bag.

Like Kashi's existing single-serve varieties, microwave steam is used to preserve the quality of the ingredients. Each features the Kashi Seven Whole Grain blend and offers 42 g or more of whole grains per serving:

February 13, 2013

Nicole by OPI will produce three custom nail lacquer shades for Kellogg's Special K starting in April under a partnership with the cereal brand.

LOS ANGELES — Nicole by OPI will produce three custom nail lacquer shades for Kellogg's Special K starting in April under a partnership with the cereal brand.

Nicole by OPI said shoppers will have the opportunity to receive three full-size bottles of its nail lacquer by signing up for the Kellogg's Family Rewards program and entering codes from specially marked boxes of Special K products while supplies last.

December 13, 2012

Kashi, the natural food and lifestyle company, has introduced two USDA Certified organic cereals — Kashi Berry Fruitful and Kashi Black Berry Hills, both of which combine real organic fruit and whole grains.

LA JOLLA, Calif. — Kashi, the natural food and lifestyle company, has introduced two USDA Certified organic cereals — Kashi Berry Fruitful and Kashi Blackberry Hills, both of which combine real organic fruit and whole grains.

Berry Fruitful features shredded wheat biscuits with a berry filling made with real, organic fruit, including Concord grapes, apples, raspberries and strawberries. Blackberry Hills pairs organic whole grain rice and wheat flakes with tangy organic blackberries.

December 10, 2012

Kellogg has introduced a series of new breakfast food products, the company said Monday.

BATTLE CREEK, Mich. — Kellogg has introduced a series of new breakfast food products, the company said Monday.

October 9, 2012

Dasani has introduced Dasani Drops, a zero-calorie liquid beverage enhancer that allows people to add a burst of flavor to their water, the company said.

SUPPLIER NEWS — Dasani has introduced Dasani Drops, a zero-calorie liquid beverage enhancer that allows people to add a burst of flavor to their water, the company said. Packaged in a squeezable 1.9-fl.-oz. bottle with a flip-top cap, the product comes in strawberry kiwi, pink lemonade, pineapple coconut and mixed berry flavors, and will be available at stores nationwide in October. 


September 24, 2012

Kellogg's is celebrating fall with a new lineup of products.

BATTLE CREEK, Mich. — Kellogg's is celebrating fall with a new lineup of products.

September 17, 2012

Kellogg's has boosted its Special K portfolio.

BATTLE CREEK, Mich. — Kellogg's has boosted its Special K portfolio.

Building on the success of the brand's cracker chips, Special K has launched popcorn chips. Available in two varieties (butter and sweet and salty), the new chips are made with 100% real milled corn for a light and crispy texture. Each 28-chip serving has 120 calories and 2 g of total fat.

September 6, 2012

Food Lion once again is supporting Children's Miracle Network Hospitals.

SALISBURY, N.C. — Food Lion once again is supporting Children's Miracle Network Hospitals.

Through its latest campaign, called "Kickoff for Kids," which will run through Sept. 18, Food Lion is inviting its customers customers to donate $1 at the register, in exchange for signing their name on a football balloon. The company hopes to raise an additional $1.2 million for children who receive care at 32 regional Children's Miracle Network Hospitals.

August 9, 2012

Kellogg's is honoring the U.S. women's gymnastics team by debuting limited-edition boxes of Corn Flakes this fall.

BATTLE CREEK, Mich. — Kellogg's is honoring the U.S. women's gymnastics team by debuting limited-edition boxes of Corn Flakes this fall.

The box will feature team members Gabby Douglas, McKayla Maroney, Aly Raisman, Kyla Ross and Jordyn Wieber, who collectively won the gold medal in the women's team competition at the 2012 Olympic Games in London. Kellogg's, an official sponsor of the United States Olympic Committee and USA Gymnastics, said the limited-edition boxes will hit retail shelves this fall.

August 3, 2012

Kellogg's announced that it is rolling out special-edition boxes of Corn Flakes featuring U.S. gymnast Gabby Douglas, who won the gold medal at the 2012 Olympic Games in London.

BATTLE CREEK, Mich. — Kellogg's announced that it is rolling out special-edition boxes of Corn Flakes featuring U.S. gymnast Gabby Douglas, who won the gold medal at the 2012 Olympic Games in London.

"We are proud to support the potential of our young athletes and our amazing team of U.S. gymnasts," Kellogg's SVP morning foods Doug VanDeVelde said. "Over the course of the past week, we have all shared in the thrilling moments and passion of USA Gymnastics, and we are excited to bring that into the homes of families across the country."

April 2, 2012

Kellogg's has announced the debut of its latest Crunchy Nut cereal.

BATTLE CREEK, Mich. — Kellogg's has announced the debut of its latest Crunchy Nut cereal.

New Crunchy Nut caramel nut cereal, which features golden corn flakes drizzled with caramel flavor and topped with real peanuts, now is available at stores nationwide.

Kellogg's Crunchy Nut cereal also is available in roasted nut and honey and golden honey nut varieties, Kellogg's said.

March 20, 2012

Kellogg's has expanded its Special K line to include granola bars.

BATTLE CREEK, Mich. — Kellogg's has expanded its Special K line to include granola bars.

Available in dark chocolate and chocolatey peanut butter, new Special K granola bars offer consumers managing their weight to enjoy a snack that offers great taste and nutritional benefits. Each bar touts 110 calories, 3g of fat, 4g of fiber and 4g of protein.

February 23, 2012

Kellogg's announced the rollout of nearly two dozen products in the United States, including new additions to its cereals, snacks and frozen foods portfolios.

BATTLE CREEK, Mich. — Kellogg's announced the rollout of nearly two dozen products in the United States, including new additions to its cereals, snacks and frozen foods portfolios.

For the cereal category, Kellogg's has introduced the following items:

  • Krave cereal, which features a multigrain shell with a chocolate inside. Available in chocolate and double chocolate, the cereal already has distribution in Europe;

  • Crunchy Nut Caramel Nut cereal, the newest addition to the Crunchy Nut brand;

January 18, 2012

As part of its "Love Your Cereal" initiative, Kellogg's announced that it has partnered with the National Milk Mustache Got Milk? campaign.

BATTLE CREEK, Mich. — As part of its "Love Your Cereal" initiative, Kellogg's announced that it has partnered with the National Milk Mustache Got Milk? campaign.

The company said its popular cereal characters — including Rice Krispies characters Snap!, Crackle! and Pop!, Mini from Frosted Mini Wheats and Frosted Flakes' Tony the Tiger — will appear in their first-ever "milk mustache" ad to emphasize the consumption of cereal and milk as a healthy way to start the day.

June 27, 2011

Natural food company Bear Naked is giving consumers a boost with a new breakfast cereal.

LA JOLLA, Calif. — Natural food company Bear Naked is giving consumers a boost with a new breakfast cereal.

Bear Naked Nut Cluster Crunch is a blend of hearty flakes and energy-dense, crunchy clusters made with toasted nuts, whole-grain oats and puffed wheat. The company said that the cereal, which is available in honey almond and maple nut varieties, was designed to give busy, active people the natural energy they need to make the most of their morning.

June 23, 2011

Americans still believe that breakfast is the most important meal of the day, although many find it difficult to eat breakfast due to hectic schedules, according to a survey sponsored by Kellogg's.

BATTLE CREEK, Mich. — Americans still believe that breakfast is the most important meal of the day, although many find it difficult to eat breakfast due to hectic schedules, according to a survey sponsored by Kellogg's.

The survey, which consisted of more than 14,000 respondents across varying ethnicities, income levels, geographic regions and ages, found that while more than half (54%) of all adult respondents would like to eat breakfast every day, in reality only one-third (34%) actually do.

May 19, 2011

Kellogg's announced that seven of its U.S. cookie and cracker bakeries have earned the U.S. Environmental Protection Agency's Energy Star certification.

BATTLE CREEK, Mich. — Kellogg's announced that seven of its U.S. cookie and cracker bakeries have earned the U.S. Environmental Protection Agency's Energy Star certification.

The seven Kellogg's facilities represent more than half of the 13 EPA-recognized U.S. cookie and cracker bakeries from multiple companies.

The certification builds on Kellogg's commitment to reduce energy use and greenhouse gas emissions by 15% to 20% by 2015.

April 22, 2011

Kellogg's said that nearly half of its facilities worldwide send 5% or less of waste they generate to landfill, an achievement announced in the company's third global corporate responsibility report.

BATTLE CREEK, Mich. — Kellogg's said that nearly half of its facilities worldwide send 5% or less of waste they generate to landfill, an achievement announced in the company's third global corporate responsibility report.

The company, which released the report on Earth Day, said its reduction in waste sent to landfill was achieved through diligent efforts at each of its facilities, in addition to increased partnerships with recyclers. Overall, Kellogg's has reduced its waste sent to landfill by 51% since 2005, keeping the company on track with its 2015 goal.

April 15, 2011

A former PepsiCo executive has joined Kellogg's as its new SVP global supply chain.

BATTLE CREEK, Mich. — A former PepsiCo executive has joined Kellogg's as its new SVP global supply chain.

Steven Sterling, who most recently served as group VP operations for Pepsi's Frito-Lay division, joined Kellogg's on Friday. He will serve as a member of the company's executive leadership team and report to Kellogg president and CEO John Bryant.

April 13, 2011

Kellogg's has brought together its FiberPlus and Eggo brands.

BATTLE CREEK, Mich. — Kellogg's has brought together its FiberPlus and Eggo brands.

New Eggo FiberPlus waffles offer a satisfying 35% of the daily recommended value in every serving, Kellogg's said. The new waffles will be available in buttermilk and chocolate chip varieties.

"Eggo FiberPlus Waffles offer a simply delicious taste that consumers have come to expect from Eggo. Now they also provide the added nutrition benefits of fiber," said Cathy Schneck, VP marketing at Kellogg Frozen Foods.