PITTSBURGH — GlaxoSmithKline's Consumer Healthcare division has appointed a former Kraft Foods executive as its new chief customer officer.
In his new role, Keith Loranger will be responsible for leading the GSK Consumer Healthcare’s sales function to increase sales and profit for the company’s oral health and wellness categories, including such brands as Aquafresh, NicoDerm CQ and Tums, among others. Prior to joining the company, Loranger served as Kraft Foods' customer VP international strategy after joining the company in 1985.
A lot has happened across GlaxoSmithKline’s consumer division in the past year. Drug Store News spoke with GSK Consumer chief marketing officer John Graham and chief customer officer Keith Loranger about the next move to be made out of the consumer division’s new playbook.