Content about Keebler Company

June 14, 2013

The Kellogg Company announced numerous new snack options across the company's various brand groups, including Cheez-It, Kashi, Keebler, Special-K and more.

BATTLE CREEK, Mich. — The Kellogg Company announced on Thursday numerous new snack options across the company's various brand groups, including Cheez-It, Kashi, Keebler, Special-K and more.

The Cheez-It brand is launching new Zingz crackers made with corn masa in two flavors: chipotle cheddar and queso fundido. The Pringles brand is introducing a new spicy variety as well — fiery sweet barbecue.

November 16, 2012

Kellogg on Thursday announced a lineup of innovative additions to its most successful brands for 2013, featuring new flavors and healthier options for snacking.

BATTLE CREEK, Mich. – Kellogg on Thursday announced a lineup of innovative additions to its most successful brands for 2013, featuring new flavors and healthier options for snacking.

"We are building off these [snack] brands with new products that reflect our deep understanding of people's evolving taste preferences and nutrition needs," said Alan Gravely, SVP marketing and innovation for Kellogg Snacks.

October 9, 2012

Dasani has introduced Dasani Drops, a zero-calorie liquid beverage enhancer that allows people to add a burst of flavor to their water, the company said.

SUPPLIER NEWS — Dasani has introduced Dasani Drops, a zero-calorie liquid beverage enhancer that allows people to add a burst of flavor to their water, the company said. Packaged in a squeezable 1.9-fl.-oz. bottle with a flip-top cap, the product comes in strawberry kiwi, pink lemonade, pineapple coconut and mixed berry flavors, and will be available at stores nationwide in October. 


July 5, 2011

Post Foods has expanded its Pebbles cereal lineup with a limited-edition flavor. New Pebbles Boulders Stone Age caramel apple now is available on store shelves nationwide.

SUPPLIER NEWS — Post Foods has expanded its Pebbles cereal lineup with a limited-edition flavor. New Pebbles Boulders Stone Age caramel apple now is available on store shelves nationwide. Each serving of the new cereal, which features caramel-flavored boulders and dinosaur bones, contains 110 calories and 16 g of whole grains, while providing 10 essential vitamins and minerals, Post said. Post said it will continue to introduce more limited-edition Boulders flavors throughout the year.


June 21, 2011

Keebler has introduced a new, wholesome sweet treat.

BATTLE CREEK, Mich. — Keebler has introduced a wholesome sweet treat.

New Keebler granola fudge bars feature oats, rice, honey and real Keebler fudge, and are a good source of fiber and whole grains, the brand said.

Keebler granola fudge bars are available at retailers nationwide in the granola bar aisle for a suggested retail price of $3.09.