Content about Kaz Kalinkas

January 5, 2012

Kaz recently commissioned Blue Chip Marketing Worldwide on a new mobile campaign using location-based targeting that helps drive sales to specific retailers by name.

NORTHBROOK, Ill. — Kaz recently commissioned Blue Chip Marketing Worldwide for a new mobile campaign using location-based targeting that helps drive sales to retailers by name.

The campaign features Kaz's Vicks Behind Ear thermometer. Ads are placed within popular mobile apps that only pop up during, in this case, a high incidence of flu through utilization of Google Flu Trends. In other words, the ad targets users who arguably have a higher need for the product — a factor that would presumably increase the purchase intent with that branded call to action.

December 15, 2011

Kaz on Thursday introduced its new Vicks behind ear thermometer (V980), which takes the guesswork out of measuring for fever.

SOUTHBOROUGH, Mass. — Kaz on Thursday introduced its new Vicks behind ear thermometer (V980), which takes the guesswork out of measuring for fever. Using patented technology, the Vicks behind ear thermometer features rapid one-second readings, and is one of the first thermometers designed to measure temperature from behind the ear — a gentler, noninvasive approach to detecting fever than rectal, under-the-tongue and forehead measurements.