Content about Katy Perry

October 17, 2013

Procter & Gamble’s CoverGirl has tapped music star Katy Perry to be the newest face of the beauty brand.

HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl has tapped music star Katy Perry to be the newest face of the beauty brand.

October 2, 2013

Coty has announced the launch of Killer Queen by Katy Perry.

NEW YORK — Coty has announced the launch of Killer Queen by Katy Perry.

"When I was creating Killer Queen, I was really inspired by the idea of a strong, confident woman in power, and that is exactly what I hoped to put into this fragrance, something that brings out the power inside of you,” Perry stated.

Playful and daring, Perry's unbridled artistic vision bends the rules and breaks the mold with a vivaciously original spark. The new fragrance aims to capture her rebellious spirit, throwing convention to the wind.

May 30, 2013

Oh, how the eyes still have it — eyelashes to be precise. Sales of false lashes continue to enjoy double-digit growth, as evidenced by the most recent data provided by IRI. Sales of false eyelashes and adhesives rose 11.4% to about $84.8 million for the 52 weeks ended April 21 at total U.S. multi-outlets.

Oh, how the eyes still have it — eyelashes to be precise. Sales of false lashes continue to enjoy double-digit growth, as evidenced by the most recent data provided by IRI. Sales of false eyelashes and adhesives rose 11.4% to about $84.8 million for the 52 weeks ended April 21 at total U.S. multi-outlets.

May 6, 2013

The seventh annual Delete Blood Cancer Gala at Cipriani Wall Street broke all records of previous years and raised $3.7 million to support the fight against leukemia and other blood-related cancers. The money raised jointly by beauty company Coty and Delete Blood Cancer, part of the world's largest bone marrow donor center, will help register 55,000 new bone marrow donors and help patients worldwide.

NEW YORK — The seventh annual Delete Blood Cancer Gala held on May 1 at Cipriani Wall Street broke all records of previous years and raised $3.7 million to support the fight against leukemia and other blood-related cancers. The money raised jointly by beauty company Coty Inc. and Delete Blood Cancer, part of the world's largest bone marrow donor center, will help register 55,000 new bone marrow donors and help patients worldwide.

January 25, 2013

Pop singer Katy Perry will leave her mark on the newest flavor from snack brand Popchips, the company said.

SAN FRANCISCO — Pop singer Katy Perry will leave her mark on the newest flavor from snack brand Popchips, the company said Friday.

Popchips said it would launch Katy's Kettle Corn, described as sweet and salty, at Target stores this month. Perry joined the company in July 2012 as an investor and creative partner and expressed an interest in creating a signature flavor of the snack.

November 28, 2012

Coty has signed singer, songwriter and entertainer Katy Perry to develop and market her own line of signature fragrances. As part of the project, Coty will also distribute the artist's successful existing fragrance portfolio, comprised of Purr and Meow!, effective immediately.

NEW YORK — Coty has signed singer, songwriter and entertainer Katy Perry to develop and market her own line of signature fragrances. As part of the project, Coty will also distribute the artist's successful existing fragrance portfolio, comprised of Purr and Meow!, effective immediately.

Perry joins Coty's list of brands that include Calvin Klein, Chloe, Marc Jacobs and Playboy, among many others.

July 6, 2012

Pop star Katy Perry has designed two new eyelash styles to accompany her collection with beauty company Eylure.

LOS ANGELES — Pop star Katy Perry has designed two new eyelash styles to accompany her collection with beauty company Eylure.

Hand-picked personally by Perry, the new styles join the Katy Perry by Eylure collection. The Pretty and Darling designs are self-adhesive, allowing for instant application, and can be reapplied for multiple wears. These are perfect lashes for first-time wearers and will encourage those interested in lashes, but who are unsure about look or application.

June 21, 2012

False lashes a faux pas? No way! Thanks in large part to celebrities who have popularized false eyelashes and lash extensions, sales of false lashes have been, and continue to be, on the upswing — in a big way.


False lashes a faux pas? No way! Thanks in large part to celebrities who have popularized false eyelashes and lash extensions, sales of false lashes have been, and continue to be, on the upswing — in a big way.


Pacific World, which currently markets Revlon-branded false lashes, is looking to bring its Eyelene lash brand to the U.S. market in 2013. Eyelene currently is sold in the United Kingdom and Canada.