CHICAGO — Women in the higher-income bracket won't object to buying private-label cosmetics if they think that their quality and performance are on par with national brands, according to recent Mintel research.
Mintel research found that 64% of women in the $100,000 to $149,000 income bracket planned to continue buying some store-brand/private-label color cosmetics and some brand-name color cosmetics; meanwhile, only 50% of those in the $50,000 to $74,000, and 48% in the $75,000 to $99,000, bracket said the same thing.