PORT WASHINGTON, N.Y. — Those within the mass-market beauty industry are wise not to rest on their laurels, as research indicates that sales of prestige makeup and skin care in U.S. department stores surpassed pre-recession volume in the first half of 2011, according to market research company the NPD Group.
In first half 2011 (January through June), prestige women’s and men’s skin care dollar sales increased 14% and 9%, respectively, compared with first half 2008. Prestige makeup sales increased as well, nearly 4%, compared with pre-recessionary levels.