Content about Kantar Media Marx

January 9, 2013

Study: Return to promotion of new products spells rise in FSI coupon distribution in 2012

More than 274 billion Free Standing Insert coupons were distributed in 2012, marking a 0.8% increase in activity versus 2011, as retailer promotion pages also rose by 5.2% during the year with Walmart snagging the top spot followed by Walgreens, according to Kantar Media.

MINNEAPOLIS, Minn. — More than 274 billion Free Standing Insert coupons were distributed in 2012, marking a 0.8% increase in activity versus 2011, as retailer promotion pages also rose by 5.2% during the year with Walmart snagging the top spot followed by Walgreens, according to Kantar Media.

April 25, 2012

Report: Digital coupon events on websites rose 17.1% in Q1

Kantar Media revealed that digital coupon events across key websites experienced a boost during first quarter 2012.

MINNEAPOLIS — Kantar Media revealed that digital coupon events across key websites experienced a boost during first quarter 2012.

January 4, 2012

Report: Retail utilization of FSI promotional vehicle up; overall FSI utilization down

Despite an overall decrease in free standing insert coupon activity, retailer promotion pages within the FSI vehicles recorded a 30.7% increase to more than 17 billion pages in 2011, continuing the significant annual increases in retailer promotion activity, which began in 2007, Kantar Media reported Wednesday.

MINNEAPOLIS — Despite an overall decrease in free standing insert coupon activity, retailer promotion pages within the FSI vehicles recorded a 30.7% increase to more than 17 billion pages in 2011, continuing the significant annual increases in retailer promotion activity, which began in 2007, Kantar Media reported Wednesday.

Overall, the number of free-standing insert coupons distributed through 2011 dropped 6.5% compared with 2010. This decline in FSI coupon activity followed two consecutive years of annual increases of 8% in 2009 and 7.2% in 2010.