Content about Jordan Pine

February 22, 2012

The economy doesn’t seem to be hurting the As Seen On TV category. A.J. Khubani, CEO of Telebrands, said the company’s business is ahead 20% in 2011 over the previous year, and fourth-quarter sales were up 30%.

The economy doesn’t seem to be hurting the As Seen On TV category. A.J. Khubani, CEO of Telebrands, said the company’s business is ahead 20% in 2011 over the previous year, and fourth-quarter sales were up 30%.

“One major drug chain told us that as a nonpharmacy revenue producer, the category is second only to the OTC cold and flu category,” Khubani said. That’s why chain drug retailers continue to devote more space to the category — and not just in the most profitable fourth quarter.

November 7, 2011

The fourth quarter is always the busiest season for As Seen on TV products. Products in the $9.99 to $19.99 range are expected to generate the most movement in the drug channel.

The fourth quarter is always the busiest season for As Seen on TV products. Products in the $9.99 to $19.99 range are expected to generate the most movement in the drug channel.

Jordan Pine, president of SciMark Corp. anticipated solid sales in comfort products (Ahh Bra, Miracle Socks), restoration products (Furniture Fix repair system, Flex Seal liquid rubber) and trend products (Snap-On Feathers).