Content about Johnson Products Co.

May 8, 2012
Johnson Products names new CEO

Ethnic hair care company Johnson Products has announced that its CEO, Eric Brown, will become executive chair as the company restructures and prepares for future growth.

NEW YORK — Ethnic hair care company Johnson Products has announced that its CEO, Eric Brown, will become executive chair as the company restructures and prepares for future growth.

October 14, 2011
NBA star Carmelo Anthony promotes Ultra Sheen Men via in-store appearance at Walmart

NBA star Carmelo Anthony, now the new corporate spokesman for ethnic hair care company Johnson Products Co., made a rare personal appearance on behalf of JPC’s new men’s grooming line, Ultra Sheen Men, at a Walmart supercenter in Union City, Ga., on Sept. 17.

UNION CITY, Ga. — NBA star Carmelo Anthony, now the new corporate spokesman for ethnic hair care company Johnson Products Co., made a rare personal appearance on behalf of JPC’s new men’s grooming line, Ultra Sheen Men, at a Walmart supercenter in Union City, Ga., on Sept. 17.

During the debut of CarmeloLIVE, customers were able to meet Anthony in person and had the opportunity to win prizes and receive free haircuts at the Ultra Sheen Men Grooming Lounge.

May 25, 2011
JPC sponsors Spring Fest 2011 in Miami

Ethnic hair care brand Johnson Products is sponsoring this Memorial Day weekend Spring Fest 2011 in Miami and will promote its Ultra Sheen Men product line at the festival.

NEW YORK — Ethnic hair care brand Johnson Products is sponsoring this Memorial Day weekend Spring Fest 2011 in Miami and will promote its Ultra Sheen Men product line at the festival.

Known as Radio One's Annual Birthday Bash, the festival features some of the hottest acts in hip-hop, reggae and R&B. Targeted to the "urban gentleman," defined as a trendsetting man with style and swagger, JPC plans to shine a spotlight on Ultra Sheen Men during Spring Fest 2011 by promoting its products and its "Step Up Your Game" mantra to festival attendees.

May 4, 2011
JPC tapped as 'Jumping the Broom' hair care partner

Ethnic hair care company Johnson Products Co. has announced that it is the official U.S. hair care partner for Sony Pictures' comedy "Jumping the Broom," which opens in theaters May 6.

DALLAS — Ethnic hair care company Johnson Products Co. has announced that it is the official U.S. hair care partner for Sony Pictures' comedy "Jumping the Broom," which opens in theaters May 6.

JPC is using its newest hair care line, Ultra Care, a moisture maintenance and relaxer line, to support the comedy about two African-American families from divergent socioeconomic backgrounds who come together one weekend in Martha's Vineyard for a wedding. The film features actors Angela Bassett, Paula Patton, Laz Alonso and Loretta Divine.

April 25, 2011
ReportersNotebook — Beauty Care, 5/2/11

SUPPLIER NEWS — Unilever is looking to help women “go sleeveless” with confidence with the launch of its new Dove Ultimate Go Sleeveless deodorant.


The new collection features a tri-moisturizing system and is designed to provide softer, smoother underarms in five days. The suggested retail price is $3.89 to $4.88.


April 7, 2011
NBA star Carmelo Anthony becomes spokesman for Ultra Sheen Men

Ethnic hair care brand Johnson Products has inked a multiyear deal with NBA star Carmelo Anthony to be the corporate spokesman, lending his voice and celebrity status to the Ultra Sheen Men line.

NEW YORK — Ethnic hair care brand Johnson Products has inked a multiyear deal with NBA star Carmelo Anthony to be the corporate spokesman, lending his voice and celebrity status to the Ultra Sheen Men line.

The deal will feature Anthony in advertising and promotional campaigns, cause-marketing and community outreach programs, as well as in personal appearances for JPC and Ultra Sheen Men. Anthony also will be involved in the development of innovative new grooming products for JPC.

March 16, 2011
Johnson Products sponsors SWAC tournament, shows off new product at event

Johnson Products, a maker of ethnic hair care products, strengthened its commitment to historically black colleges and universities and their athletes by supporting the Farmers Insurance 2011 Southwestern Athletic Conference Basketball Tournament in March. As the exclusive hair care sponsor, the manufacturer debuted its new Ultra Sheen Men at the event.

NEW YORK — Johnson Products, a maker of ethnic hair care products, strengthened its commitment to historically black colleges and universities and their athletes by supporting the Farmers Insurance 2011 Southwestern Athletic Conference Basketball Tournament in March. As the exclusive hair care sponsor, the manufacturer debuted its new Ultra Sheen Men at the event.

The tournament took place March 9 to 12 at the Special Events Center in Garland, Texas.

October 10, 2010
Ethnic beauty goes green

Whether it is through the elimination of harsh chemicals, the use of eco-friendly packaging or...

October 5, 2010
Johnson Products Co. launches Ultra Care

Ethnic hair care manufacturer Johnson Products Co. has announced the launch of its new touch-up...

NEW YORK Ethnic hair care manufacturer Johnson Products Co. has announced the launch of its new touch-up relaxer system and maintenance line called Ultra Care.

The company also is using the launch of Ultra Care to lead the ethnic hair care market in producing an environmentally responsible product that uses eco-friendly resins and recyclable packaging.

Ultra Care is made with a moisture blend complex, which features a blend of castor, coconut and avocado oils to battle dryness and hair breakage.