WHAT IT MEANS AND WHY IT'S IMPORTANT — Nice! may tout no-frills packaging, but make no mistake, Walgreens' latest private-label introduction is anything but. It's another example of Joe Magnacca's influence as president of daily living solutions; and it's another way by which Walgreens will better connect to its customers. Indeed, the packaging is more similar to the DR Delish brand than Walgreens' typical store-brand fare. But perhaps most important, Nice! represents a strong push into a key drug-store differentiator going forward — food offerings.