Content about Joe Crafton

March 25, 2014

Crossmark, a sales and marketing services company, has named Ben Fischer CEO.

PLANO, Texas — Crossmark, a sales and marketing services company, has named Ben Fischer CEO.

He most recently served as Crossmark’s president and COO. He succeeds Joe Crafton, who is retiring after 26 years of service with the company. Fischer will assume his new role as CEO, effective April 7.

November 4, 2013

Crossmark on Monday announced the acquisition of the assets of PromoWorks, an insights-driven shopper marketing solutions firm.

PLANO, Texas — Crossmark on Monday announced the acquisition of the assets of PromoWorks, an insights-driven shopper marketing solutions firm. PromoWorks will be led by industry veteran Julie Beck. Prior to joining PromoWorks in 2011, Beck held a variety of leadership positions at Procter & Gamble, Johnson & Johnson, Kraft and the Partnering Group.

May 6, 2013

Crossmark, a sales and marketing services company, has appointed Jim Rose as president of marketing services.

PLANO, Texas — Crossmark, a sales and marketing services company, has appointed Jim Rose as president of marketing services.

January 24, 2013

Crossmark, a sales and marketing services company in the consumer goods industry, has formed BrandMasters, a new experiential marketing agency that will aim to provide turnkey solutions for brands to create meaningful shopper experiences through personal engagement.

PLANO, Texas – Crossmark, a sales and marketing services company in the consumer goods industry, has formed BrandMasters, a new experiential marketing agency that will aim to provide turnkey solutions for brands to create meaningful shopper experiences through personal engagement.

January 15, 2013

Crossmark, a sales and marketing services company in the consumer goods industry, has announced several executive moves, including the appointment of Joe Crafton as CEO. He previously served as company president.

PLANO, Texas — Crossmark, a sales and marketing services company in the consumer goods industry, has announced several executive moves, including the appointment of Joe Crafton as CEO. He previously served as company president.

August 27, 2012

Sales and marketing services company Crossmark makes sure that “products are in the right place at the right price in the right assortment in the right display location and the products are locally and seasonally relevant.” That is what Joe Crafton, Crossmark’s president, told the Dallas Morning News, which recently profiled the company.

PLANO, Texas — Sales and marketing services company Crossmark makes sure that “products are in the right place at the right price in the right assortment in the right display location and the products are locally and seasonally relevant.” That is what Joe Crafton, Crossmark’s president, told the Dallas Morning News, which recently profiled the company.