Content about Joe Colopy

October 26, 2012

More than two-fifths of retailers plan to increase spending on online marketing this year, and nearly half have invested in new mobile apps, according to a new survey.

DURHAM, N.C. — More than two-fifths of retailers plan to increase spending on online marketing this year, and nearly half have invested in new mobile apps, according to a new survey.

The survey, titled "Loading the Sleigh: Marketers' Plans & Expectations for the Holiday Season," conducted by Retail Systems Research on behalf of Bronto Software over the summer, included 179 respondents, mostly with annual sales of between $51 million and $999 million. Bronto makes software for retailers and other commerce-focused companies.