Content about Jeff Weidauer

September 21, 2012

DSN sat down with Jeff Weidauer, Vestcom International VP marketing and strategy, for some insights on who the millennial is, and when it comes to shopping, what her expectations are.

AUDIO Q&A: The millennials now are the demographic with accretive buying power and they are forcing marketers to rethink how to promote brands. DSN sat down with Jeff Weidauer, Vestcom International VP marketing and strategy, for some insights on who the millennial is, and when it comes to shopping, what her expectations are.