Content about Janet Hoffman

December 6, 2010

Consumers see smart phones as future personal, coupon-clipping shopper assistants, a global survey released Monday by Accenture found.

NEW YORK — Consumers see smart phones as future personal, coupon-clipping shopper assistants, a global survey released Monday by Accenture found. According to the survey, 79% of smart-phone users would find it useful to download money-off coupons to their phones, and 73% of those shoppers would be receptive to being pinged with instant money-off coupons as they passed by an item in a store.