Content about Intimacy

June 11, 2013

Empowered Products on Tuesday announced the successful introduction of its intimacy health personal lubricants Pink and GunOil into mass retail outlets.

LAS VEGAS — Empowered Products on Tuesday announced the successful introduction of its intimacy health personal lubricants Pink and GunOil into mass retail outlets.

 "I am proud of our small, independent company and our proprietary wellness formulas," stated Scott Fraser, president and CEO Empowered Products. "We are an active example of a consumer products company [who has been able] to successfully grow beyond its initial niche market into the mainstream consumer retail space." 

November 15, 2012

RH Labs just launched a line of intimacy health products endorsed by Laura Berman, a well-known sex and relationship expert who hosts the show “In The Bedroom” on the Oprah Winfrey Network. Berman collaborated on the design of every product in her line, the company noted.


RH Labs just launched a line of intimacy health products endorsed by Laura Berman, a well-known sex and relationship expert who hosts the show “In The Bedroom” on the Oprah Winfrey Network. Berman collaborated on the design of every product in her line, the company noted.


It’s the kind of endorsement that will heighten the importance of intimacy health as part of an overall healthcare regimen. 


Sales of intimacy enhancement devices were up 24.3% to $4.1 million over the 12 weeks ended Sept. 9, according to SymphonyIRI group data.

 

July 31, 2012

While still a relatively small piece of the overall intimacy health offerings, sales of intimacy enhancement devices continue on an upward trajectory, reaching $15.5 million in overall sales on 21.8% growth for the 52 weeks ended June 10 across food, drug and mass (excluding Walmart), according to SymphonyIRI Group data.

While still a relatively small piece of the overall intimacy health offerings, sales of intimacy enhancement devices continue on an upward trajectory, reaching $15.5 million in overall sales on 21.8% growth for the 52 weeks ended June 10 across food, drug and mass (excluding Walmart), according to SymphonyIRI Group data.

July 11, 2012

Laura Berman, world-renowned sex and relationship expert, will be introducing a line of intimacy health products distributed through RH Labs, the company announced Wednesday.

ATLANTA — Laura Berman, world-renowned sex and relationship expert, will be introducing a line of intimacy health products distributed through RH Labs, the company announced Wednesday.

“Dr. Berman’s line is unique in that it’s the first publicly endorsed line of personal massagers,” stated Joshua Maurice, president of RH Labs. “There’s nobody else in the world with her reputation or her expertise, so her support gives these products a huge competitive edge over other brands in the marketplace.”

May 16, 2012

Appropriately promoting niche brands within the intimacy health space can be a little trickier than the average consumer packaged goods product. And social media isn’t necessarily the ideal platform — an adult may not be as comfortable “liking” an intimacy enhancement product on Facebook to show their brand affinity, for example. 


Appropriately promoting niche brands within the intimacy health space can be a little trickier than the average consumer packaged goods product. And social media isn’t necessarily the ideal platform — an adult may not be as comfortable “liking” an intimacy enhancement product on Facebook to show their brand affinity, for example. 


January 26, 2012

Clover Labs, based in Fairview, Tenn., last week announced a new delivery system format — peppermint-flavored gum — for an intimacy supplement presented at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference.

ATLANTA — Clover Labs, based in Fairview, Tenn., last week announced a new delivery system format — peppermint-flavored gum — for an intimacy supplement presented at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference.

Branded Vantage-X, the product is designed to take up to one hour prior to intimacy.

The company has also partnered with Ansell Healthcare and Biofilm with a number of combination packs coupling Clover's Vantage-X with Lifestyle-brand condoms and Astroglide personal lubricants, respectively.

August 24, 2011


The expansion of intimacy health devices at mass is transforming the intimacy health segment into some pretty significant profit centers. “The total vibrations category currently has up to $1 billion in retail sales with no clear branded leader,” Church & Dwight’s CEO James Craigie told analysts earlier this month.


The expansion of intimacy health devices at mass is transforming the intimacy health segment into some pretty significant profit centers. “The total vibrations category currently has up to $1 billion in retail sales with no clear branded leader,” Church & Dwight’s CEO James Craigie told analysts earlier this month, noting that a line of full-sized personal massagers under the Trojan banner has launched through all classes of trade. “This is a category of new white space for our Trojan brand to enter,” he said.