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July 27, 2011

Supervalu banner Shaw's has implemented the Nutrition iQ program in its stores.

WEST BRIDGEWATER, Mass. — Supervalu banner Shaw's has implemented the Nutrition iQ program in its stores.

The Nutrition iQ program, which was developed and implemented in collaboration with dietitians from Joslin Clinic, features color-coded icons on shelf tags and signs that serve as at-a-glance cues to help shoppers identify and find healthy food options. The program arrives in stores this week and will be accompanied by an advertising and promotions campaign to educate consumers.

March 9, 2010

A mobile shopping application that allows its users to develop and manage shopping lists now...