Content about Integrated marketing

May 11, 2012

The lackluster cough-cold season will necessitate a greater need for marketing and promotion next season, ProPhase Labs chairman and CEO Ted Karkus said on Thursday in announcing first-quarter results for the period ended March 31.

DOYLESTOWN, Pa. — The lackluster cough-cold season will necessitate a greater need for marketing and promotion next season, ProPhase Labs chairman and CEO Ted Karkus said on Thursday in announcing first-quarter results for the period ended March 31.

September 28, 2010

A maker of breast-feeding products has named Michael Barclay, a former SC Johnson brand manager,...

ALEXANDRIA, Va. A maker of breast-feeding products has named Michael Barclay, a former SC Johnson brand manager, as its new VP marketing.

In his new role at Lansinoh, Barclay will coordinate all North American marketing activities while leading the brand marketing, consumer relations and professional relations teams. He will report to Lansinoh North America president Diane Manwaring. Prior to joining Lansinoh, Barclay was the brand manager for SC Johnson's wax division and category manager for Frito-Lay's U.K. division.