Content about Insight

April 12, 2013
Women's health insights: Women critique media as source of health information

Where do women turn for information on more sensitive health topics? Do women believe that men’s health issues get more attention in the media? To get answers to these questions, as well as many others, DSNTV recently took to the streets of Manhattan to speak with women to get their perspectives.

NEW YORK — Where do women turn for information on more sensitive health topics? Do women believe that men’s health issues get more attention in the media? To get answers to these questions, as well as many others, DSNTV recently took to the streets of Manhattan to speak with women to get their perspectives.

The video, titled “Insights Into Women’s Health,” is the first of a two-part series sponsored by Insight Pharmaceuticals, whose brand portfolio includes EPT and Monistat.

 

February 25, 2013
Dart and science

“The only real valuable thing is intuition,” said Albert Einstein. Within the consumer healthcare industry, nowhere is that more true than in the realm of brand management.

“The only real valuable thing is intuition,” said Albert Einstein. Within the consumer healthcare industry, nowhere is that more true than in the realm of brand management.

Ironically, Einstein also said “if we knew what it was we were doing, it would not be called research, would it?”

May 7, 2012
Eyeing customer engagement

Walgreens recently created a new consumer insights team focused on enhancing Walgreens’ engagement with its patients and customers in an effort to help improve the shopping experience. DSN talked to Adam Holyk, Walgreens divisional VP loyalty and consumer insights, on how the team will help complement Walgreens’ marketing efforts.

AUDIO Q&A: DSN talked to Adam Holyk, Walgreens divisional VP loyalty and consumer insights, about the newly created consumer insights team focused on enhancing Walgreens’ engagement with its patients and customers in an effort to help improve the shopping experience, and how it will help complement Walgreens’ marketing efforts.

February 28, 2013
The top seven 'hidden retailer insights'

During last December’s Drug Store Industry Issues Summit our panel of retail executives discussed how to optimize consumer white spaces, creating new trips and value. If you were not there, you missed some great discussions by many of the top thinkers in our industry.

During last December’s Drug Store News Industry Issues Summit, our panel of retail executives discussed how to optimize consumer white spaces, creating new trips and value. If you were not there, you missed some great discussions by many of the top thinkers in our industry.

I believe everyone attending gained valuable feedback on how to uncover and fill currently unmet consumer white spaces. Two key themes were discussed:

August 21, 2012
Former Walmart exec David Hoodis joins Natural Insight's advisory board

Former Walmart executive David Hoodis has joined the corporate advisory board of Natural Insight, a private retail technology company engaged in workforce management.

STERLING, Va. — Former Walmart executive David Hoodis has joined the corporate advisory board of Natural Insight, a private retail technology company engaged in workforce management.

“We feel privileged to have access to David’s respected experience in workforce innovation. His success with numerous leading retailers brings us an added perspective that enables us to stay even further ahead of market need,” stated Stefan Midford, president and CEO of Natural Insight in making the announcement.

June 21, 2012
CVS/pharmacy takes personalization to next level with new CVS.com site

Leveraging the deep understanding of its customer base via insights gained through its ExtraCare loyalty program, CVS/pharmacy officially unveiled on Thursday a new personalized digital experience on CVS.com, which features extensive health information and resources in addition to customized deals and savings information.

WOONSOCKET, R.I. — Leveraging the deep understanding of its customer base via insights gained through its ExtraCare loyalty program, CVS/pharmacy officially unveiled on Thursday a new personalized digital experience on CVS.com, which features extensive health information and resources in addition to customized deals and savings information.

May 16, 2012
Q&A: Enhanced insights

Drug Store News spoke with Adam Holyk, Walgreens divisional VP loyalty and consumer insights, about the newly created consumer insights team focused on enhancing Walgreens’ engagement with its patients and customers, and how it will help complement Walgreens’ marketing efforts.


Drug Store News spoke with Adam Holyk, Walgreens divisional VP loyalty and consumer insights, about the newly created consumer insights team focused on enhancing Walgreens’ engagement with its patients and customers, and how it will help complement Walgreens’ marketing efforts.


DSN: What is the overall vision for the insights team?


April 21, 2012
Q&A: Chairman's insight

Bob Loeffler, NACDS chairman and chief administrative officer of H-E-B, reflects on his time as chairman and shares his insights on the issues facing retail pharmacy today and tomorrow.

Bob Loeffler, NACDS chairman and chief administrative officer of H-E-B, reflects on his time as chairman and shares his insights on the issues facing retail pharmacy today and tomorrow.

DSN: Last year, you emphasized the “new normal,” which seemed to refer to the need to proactively position the benefits of retail pharmacy. How has the “new normal” played out?

April 13, 2012
What your shoppers say about you: Meet C2B Mobile Insights

“We want to make sure we’re talking to our members where and how they want to be spoken to.”
 That was something Sam’s Club VP health and family care Jason Reiser said to me for the special report we did on the company that appeared on the cover of our April 2 issue.

“We want to make sure we’re talking to our members where and how they want to be spoken to.”


That was something Sam’s Club VP health and family care Jason Reiser said to me for the special report we did on the company that appeared on the cover of our April 2 issue. In case you missed it, you can download the full report here.


March 26, 2012
Got consumer insights?

Want to know what hundreds of consumers think about your brand and how they shop your stores? Introducing DSN/C2B Mobile Insights powered by engage.me.


Want to know what hundreds of consumers think about your brand and how they shop your stores? Introducing DSN/C2B Mobile Insights powered by engage.me.


November 30, 2011
ValueCentric introduces market insight service powered by Walgreens data

ValueCentric on Wednesday announced it has reached an agreement with Walgreens that will allow ValueCentric to deliver channel- and store-level data services that provide pharmaceutical market insights based on retail data.

ORCHARD PARK, N.Y. — ValueCentric on Wednesday announced it has reached an agreement with Walgreens that will allow ValueCentric to deliver channel- and store-level data services that provide pharmaceutical market insights based on retail data.

September 15, 2011
Insight buys Monistat; rounds out women's health portfolio

Insight Pharmaceuticals recently acquired the Monistat North American brand portfolio from McNeil and is establishing itself as the premier distributor of women's health over-the-counter products.

LANGHORNE, Pa. — Insight Pharmaceuticals recently acquired the Monistat North American brand portfolio from McNeil and is establishing itself as the premier distributor of women's health over-the-counter products.

March 1, 2011
Insight acquires e.p.t.

Insight Pharmaceuticals is strengthening its portfolio of over-the-counter products with its acquisition of a popular at-home pregnancy test.

LANGHORNE, Pa. — Insight Pharmaceuticals is strengthening its portfolio of over-the-counter products with its acquisition of a popular at-home pregnancy test.

Insight said that e.p.t. will join other Insight brands, including Sucrets, Nix, Bonine and Gentle Naturals. As the first FDA-approved, commercially available home pregnancy test, e.p.t. aligns with Insight's strategy to build "a significant portfolio of OTC and personal care products," Insight's CEO Gary Downing said.

February 14, 2011
Davis named Walmart's global consumer insights chief

Walmart has named Cindy Davis EVP of its global consumer insights business unit created two weeks ago as part of a larger corporate restructuring.

BENTONVILLE, Ark. — Walmart has named Cindy Davis EVP of its global consumer insights business unit created two weeks ago as part of a larger corporate restructuring.

Davis, who joined Walmart in 2007 and previously served as EVP membership and marketing for Sam’s Club, will continue to report to Sam’s Club president and CEO Brian Cornell, although she will be responsible for understanding broad consumer trends worldwide and for creating advanced analytical tools to support the business.

September 6, 2010
Wallace named GSK Consumer Healthcare VP

GlaxoSmithKline Consumer Healthcare on Tuesday named Stacy Wallace to the newly created role of VP...

PITTSBURGH GlaxoSmithKline Consumer Healthcare on Tuesday named Stacy Wallace to the newly created role of VP customer marketing and 360° Insights.

Under Wallace’s direction, the customer marketing and 360° Insights team will continue the development and execution of category visions and strategies in the area of health and wellness and in the creation of insight-led innovative and fully evaluated shopper marketing programs, the company stated.

July 18, 2010
Gaining ‘Insight’ on ear care

Insight Pharmaceutical has made a point this year to tie its Auro-Dri ear care product...

LANGHORNE, Pa. —Insight Pharmaceutical has made a point this year to tie its Auro-Dri ear care product into the summer swimming season, and is raising quite a bit of awareness among moms in the process.

July 12, 2010
'Simple' foods gain momentum, Innova Market Insights finds

Post-recession consumers are seeking simple foods with natural ingredients, according to new data by Innova...