Content about Ingress

February 25, 2013

DSN sat down with Calvin Peters, Duane Reade's PR/online manager, to talk about the launch of the social game Ingress, a mobile platform utilizing location-based services to bridge the game into the physical world, and how the company hopes the game will be the next rung in the evolutionary ladder of social retailing helping to drive foot traffic into its stores.

Audio Q&A: Drug Store News sat down with Duane Reade's Calvin Peters to discuss the launch of Ingress. Ingress is not only the next evolution of social gaming — the mobile platform uses location-based services to help bring the game to life in the physical world — Ingress is also the next evolution of social retailing.

February 5, 2013

Duane Reade announced the Niantic Labs new mobile game Ingress would be integrated across the chain's more than 250 locations in an effort to increase 'share of voice' and customer engagement.

NEW YORK — Duane Reade on Tuesday announced the Niantic Labs new mobile game Ingress would be integrated across the chain's more than 250 locations in an effort to increase 'share of voice' and customer engagement. Duane Reade, part of the Walgreens family of companies, is one of the first retail partners in the New York Metropolitan area for "Ingress", which blends the physical and virtual world to create a one-of-a-kind gaming experience, Duane Reade stated.