Content about Infancy

MONTVALE, N.J. — A&P is celebrating the one-year anniversary of its Live Better Baby Club, which offers members discounts on baby products and other resources for parents.

“Last year, we launched the Live Better Baby Club to meet the needs of our customers with young children,” stated Tom O’Boyle, EVP merchandising and marketing. “The club offers unsurpassed value for the families that shop in our stores.”

CINCINNATI — Pampers is celebrating the upcoming Fourth of July holiday and the London 2012 Olympic Games with the launch of limited-edition diapers.

Pampers limited-edition USA diapers feature a "USA" logo print combined with red, white and blue stars and stripe designs and now are available, while supplies last, at select stores nationwide. The diapers — which were developed in celebration of Procter & Gamble's partnership with the London 2012 Olympic Games — are available in Cruisers sizes 3 through 5..

DALLAS — Huggies has donated 5 million of its Huggies Little Movers camo diapers to families of those who serve to protect our country, reaching every branch of the U.S. military.

To support the donation, the Huggies brand is partnering with the Armed Services YMCA, a military nonprofit organization that makes military life easier with free programs and services to enlisted military and their families nationwide.

DELRAY BEACH, Fla. — Dr. Duve Babies & Kids, a product line that aims to provide healthy skin care solutions for little ones, is entering the U.S. market through a partnership with Nutritional Products International.

The line, which is part of the Dr. Duve Skin Care brand, offers parents a way to treat and prevent some of the most common skin problems faced by children and babies, including neurodermatitis. It has been developed by German dermatologist Stefan Duve, who has a wide range of expertise in dealing with the skin problems of children.

WHITE PLAINS, N.Y. — A bottle designed to decrease colic symptoms among babies has entered the market.

Mam's anticolic bottle, which features a patented base, is designed to reduce the stress associated with newborn feedings and decreases colic symptoms in babies by 80%, the company said. What's more, the product also features nipple designs that eases the switch between breast-feeding and bottle feeding.

ANDOVER, Mass. — As many as 95% of women reported having at least attempted to breast-feed their babies, with 35% continuing between four and six months, and another 52% breast-feeding for seven to 12 months, according to the Philips Mother & Child Care Index that was released Monday by the Philips Center for Health and Well-being.

WOONSOCKET, R.I. — Summer Infant announced that it has become a national partner of the March of Dimes.

The partnership will be showcased on the packaging of Summer Infant's SwaddleMe products and marketing outreach platforms, Summer Infant said. Additionally, the company also will be advocate safe sleep practices that support the removal of any loose or dangerous bedding from the crib.

ALEXANDRIA, Va. — Lansinoh Labs on Wednesday introduced a major upgrade of its popular blog, now called OnCloudMom, to better reflect the company's extended consumer reach with the recent acquisitions of the Earth Friendly Baby and mOmma brands.

CINCINNATI — Kroger on Wednesday launched a new website in support of its Comforts line of baby products, the grocer announced. 

ComfortsForBaby.com will enable busy moms to access and exchange ideas online, offering a community where mothers can share their insights and experiences parenting newborns, infants and toddlers. The website is available in English and Spanish, with the Hispanic microsite specifically designed to engage Latina moms. 

NEW YORK — Organic baby brand Green Babies has teamed up with manufacturer MZB Accessories to introduce its baby body care line at Whole Foods Markets throughout the Northeast region.

The full spectrum of skin, hair and bath products for babies is tear-free and contains no artificial fragrances, dyes, parabens or sulfates. Green Babies products retail for between $8.99 and $10.99.

The time is now to move any breast-feeding products from the floor of the baby care aisle to eye level — as Walgreens has done here — because mom’s interest in the category received two big boosts earlier this year.